AI video
For stylised environments, visual metaphors or scenes that are difficult to build physically. Recurring brand and product details are checked frame by frame.
Video production for brands: AI video, CGI, 3D and live action
We make commercials, product films and B2B videos from concept to delivery. One team handles live action, AI/CGI, editing, sound and platform versions.
Video production services: AI, CGI, live action and hybrid
AI VIDEO
AI video production for brands
A controlled pipeline covering the visual system, key frames, scene generation and selection, clean-up, editing, sound and agreed platform versions.
HYBRIDHybrid video production: AI, CGI and live action
We film people and real textures, build precise geometry in CGI and can use AI for stylised environments. The method is assigned scene by scene before the estimate.
3D AND CGICGI and 3D product video
Models, materials, camera, lighting, animation, rendering and compositing for products, mechanics or environments that need full control of the frame.
COMMERCIALSCommercial video production
From the message and script through live action, graphics, editing, sound, rights and agreed delivery versions.
FULL CYCLEFull-cycle video production
From brief and concept through live action or CGI/AI, post-production and final versions. The route follows the required accuracy, schedule and project risks.
B2BB2B explainer video production
Script, interface or process, animation, sound and versions for websites, sales and presentations—built for complex products, SaaS and manufacturing.
AI video, CGI or live action: choosing the right method
CGI and 3D
For precise geometry, materials, lighting, camera movement and products or spaces that must be shown before they physically exist.
Live action
For people, real textures, spaces and actions where credibility depends on physical presence.
Hybrid
For work that needs a real environment and controlled graphics. Hybrid video production assigns the method scene by scene.
AI, CGI, live-action and commercial production case studies
SHOWREEL 2026
AI, CGI, live action and post-production
WATCH SHOWREEL
WINLAB
Two AI product videos
VIEW CASE
KINAESTHETIC AI
Game startup demo film
VIEW CASE
CLICK CITY
Sci-Fi. Fintech
WATCH CASE
Ilyukhin Grob
Cinema. Short film
WATCH CASE
Lukoil
Graphics. Fast turnaround
WATCH CASEStart with a short brief?
ContactWhat the client receives
Concept and production script
The task, message, scenes, visual system, production methods and approval points are documented before production.
Live action, AI, CGI, 3D and VFX
Approved scenes are produced with the selected methods and brought into one visual system.
Editing, sound and post-production
Editing, colour, graphics, compositing and sound are completed as one final film.
Master film and platform versions
We deliver the master and agreed versions for websites, presentations, social media, television or digital campaigns.
Video production for brands, agencies and businesses
For brands and marketing teams
Commercial and product films for campaigns, launches, websites, presentations, social media and television.
For advertising and creative agencies
We take on the production part of a brief or concept, with roles, approvals, rights and hand-off defined in advance.
For B2B, technology and manufacturing companies
Product, interface and process films for sales, presentations, exhibitions and websites.
How video production works
Brief and business objective
We document the product, audience, channels, target date and available materials.
Concept and production plan
We define the message, visual system, scenes, production methods, estimate and approval stages.
Live-action, AI and CGI production
Scenes are produced to the approved plan; in a hybrid project, each method is assigned to specific shots.
Post-production and delivery versions
We complete editing, colour, graphics, compositing and sound, then prepare the master and agreed delivery versions.
SHAR Production clients
PINSKIY
CLICK
M-TECHNO
LUKOIL
LARTE
CORAL CLUB
NESTLE
Awards and festival selections
Published festival selections and SHAR Production awards are collected here. Details and supporting references are available in the awards section.
Guides to AI video, CGI and video production
Analytics
The future of advertising: how brands use AI video
Analytics
Architectural 3D visualization before construction
Analytics
AI video vs classic video production: what to choose in 2026
Analytics
CGI video for developers and architecture firms: selling a project before it is built
Analytics
Explainer video for tech and manufacturing: making a complex product easy to understand
Analytics
Hybrid production for a brand or product launch: when shooting, CGI and AI deliver the strongest result
PROJECT PLANNING
Start with the production format and a realistic budget range. The brief page shows what to send, while the cases and studio materials provide evidence.
Questions about video production, AI video and CGI
What does full-cycle video production include?
The brief, concept, script, preparation, live action or digital scenes, editing, colour, sound, graphics, the master film and agreed platform versions. The exact scope is documented in the estimate.
How much do AI video, CGI and commercial production cost?
Cost depends on the script, schedule, filming scope, graphics complexity, rights and number of final assets. The pricing page provides guidance; a project estimate follows the brief.
Can AI, CGI and live action be combined in one production?
Yes. The method is selected scene by scene, then the material is combined through editing, compositing, colour and sound.
When should a project use AI video, CGI or live action?
AI suits stylised worlds and visual metaphors, CGI provides precise geometry and materials, and live action brings people and real textures. Hybrid production combines them when one method is not enough.
Does SHAR Production work with international brands and agencies?
Yes. SHAR works with brands and agencies in Russia and on international projects; the team, production method, rights and hand-off depend on the brief.
Discuss your video project
Describe the product, audience, channels and target date. We’ll use that to recommend a production method and define the estimate.
Request a project estimateAbout this page
Author and creator: SHAR Production. Published: . Modified: .