# Alexandra Sher Canonical: https://sharprod.com/en/authors/alexandra-sher/ Modified: 2026-10-05 Registry version: 2124d3ea8f915bdf604832a67176c4215e0cba615add9b4147d00b44962f488c Source hash: 3bfa635b7a45ff0336b54165e5748d3444b51c6bd6490f4bd91190938de39613 Claim IDs: none Claim fingerprints: none Evidence IDs: none > Profile of Alexandra Sher, Co-founder, Director and Head of Production at SHAR Production, with approved authorship, expertise and review responsibilities. General Producer, Co-founder & Director Meet the SHAR Production author or reviewer and see which topics they cover. Reviewed: 2026-10-05 ## [Role at SHAR Production](https://sharprod.com/en/authors/alexandra-sher/#author-role-alexandra-sher-en) General Producer, Co-founder & Director SHAR Production publishes this role and the areas of responsibility listed below. ## [Authorship topics](https://sharprod.com/en/authors/alexandra-sher/#author-topics-alexandra-sher-en) - Direction And Visual Control - Visual Concept - Production Planning - Live Action - Continuity - Editing Logic ## [Review responsibility](https://sharprod.com/en/authors/alexandra-sher/#author-review-alexandra-sher-en) These topics show where the author is responsible for professional review; they are not an independent certification. - Direction - Production - Visual Control ## [Source pages](https://sharprod.com/en/authors/alexandra-sher/#author-sources-alexandra-sher-en) Links: - [SHAR Production facts — /en/facts/](https://sharprod.com/en/facts/) - [Hybrid production methodology — /en/standards/hybrid-production/](https://sharprod.com/en/standards/hybrid-production/) - [Production capabilities — /en/capabilities/](https://sharprod.com/en/capabilities/) ## [Directing education and scene development](https://sharprod.com/en/authors/alexandra-sher/#authority-practical-authors-alexandra-sher-direction-education-en) Alexandra Sher graduated from the Russian State Institute of Performing Arts in Saint Petersburg in 2025, studying on Alexander Melentyev's course. SHAR Production's owner confirms her education and graduation year. At the studio, she combines directing with her roles as General Producer and Co-founder. Visual ideas are tied to the production plan: a scene needs to be prepared for filming, generation or CGI assembly. Scene development considers the character's action, camera position, lighting, shot length and place in the edit. A hybrid production also needs an early decision about which elements must match across filmed and digital material. Links: - [Hybrid production methodology — /en/standards/hybrid-production/](https://sharprod.com/en/standards/hybrid-production/) - [Production capabilities — /en/capabilities/](https://sharprod.com/en/capabilities/) ## [What to approve before production](https://sharprod.com/en/authors/alexandra-sher/#authority-practical-authors-alexandra-sher-visual-decisions-en) Visual references establish a direction. Styleframes make composition, colour and lighting concrete enough to discuss. Storyboards and an animatic clarify the sequence of action and pace. These materials give the client a chance to spot a mismatch before final images are produced. Collect comments on the product, character appearance and mandatory text at this stage. If packaging geometry or label readability must be exact, supply the source assets and identify the elements that must stay unchanged. Links: - [Production stages — /en/production-pipeline/](https://sharprod.com/en/production-pipeline/) - [CGI production — /en/services/cgi-product-video.html](https://sharprod.com/en/services/cgi-product-video.html) ## [Continuity and editorial review](https://sharprod.com/en/authors/alexandra-sher/#authority-practical-authors-alexandra-sher-continuity-edit-en) Continuity review covers action, movement direction, object and character positions, lighting and the transition between shots. AI material needs an additional check that appearance, clothing details and product shape remain consistent through movement. A scene is reviewed within the film. A strong individual shot may run too long, miss the message or fail to connect with the next shot. Reviewing the edit exposes those issues before final colour and sound. Links: - [Editorial and post-production — /en/services/](https://sharprod.com/en/services/) - [Published work — /en/cases/](https://sharprod.com/en/cases/) ## [Materials for a directing discussion](https://sharprod.com/en/authors/alexandra-sher/#authority-practical-authors-alexandra-sher-production-materials-en) Send the script or brief, existing references, product information and intended release channels. Say whether you have models, footage, cast members or an approved digital-character design. Production planning needs a working deadline and a list of approvers. If assets are still being prepared, identify who will supply them and when. Filming, team, tools and final deliverables are agreed for the specific project. Links: - [Share the brief with the team — /en/contact.html](https://sharprod.com/en/contact.html) Related pages: [Methodology and sources](https://sharprod.com/en/citation/) ## [Bring us the task, constraints and release plan](https://sharprod.com/en/authors/alexandra-sher/#authority-cta-title) We will map the brief to live action, AI, CGI/3D, VFX and post-production before locking scope. Links: - [Discuss a project](https://sharprod.com/en/contact.html) ## [Alexandra Sher: production and direction](https://sharprod.com/en/authors/alexandra-sher/#alexandra-production-bio-en) ### Production planning ### Visual review Alexandra Sher is General Producer, Co-founder and Director at SHAR Production. She is responsible for production discipline, the filming process and team coordination. Her work covers visual concepts, production planning, scene continuity and editing logic. She graduated from the Russian State Institute of Performing Arts in Saint Petersburg in 2025, studying on Alexander Melentyev's course; SHAR Production's owner confirms her education and graduation year. Her areas of responsibility include production planning and live action: preparing the filming process and coordinating the team. She reviews direction, production and visual control. Her editorial topics include visual concepts, continuity and editing logic. ## [SHAR on other platforms](https://sharprod.com/en/authors/alexandra-sher/#platforms-title) Links: - [2GIS](https://2gis.ru/moscow/firm/70000001114650675) - [DEV Community](https://dev.to/shar-production) - [Dprofile](https://dprofile.ru/shar.production) - [Dzen](https://dzen.ru/sharprod) - [GitHub](https://github.com/SHARProduction) - [Hugging Face](https://huggingface.co/SHARProduction) - [JSR / MCP](https://jsr.io/@sharproduction/production-metadata-mcp) - [Linktree](https://linktr.ee/SHARproduction) - [Marketing-Tech](https://marketing-tech.ru/companies/shar-production/) - [GitBook](https://shar-production.gitbook.io/shar-production/) - [Telegram](https://t.me/sharproduction) - [VK](https://vk.com/shar.production) - [Workspace](https://workspace.ru/contractors/shar-production/) - [GoodFirms](https://www.goodfirms.co/company/shar-production) - [Instagram](https://www.instagram.com/shar.production/) - [Pinterest](https://www.pinterest.com/sharproduction1/) - [Product Hunt](https://www.producthunt.com/@sharproduction) - [Sortlist](https://www.sortlist.co.uk/agency/shar-production) - [Sostav](https://www.sostav.ru/blogs/290917) - [YouTube](https://www.youtube.com/@SHARproduction) - [Yandex Business](https://yandex.ru/profile/-/CPxKmVNi)