Production capability catalog
Hybrid AI video production for brands: AI video, CGI, 3D, and live action
Reviewed: 2026-10-05
The catalog covers twenty-one production capabilities handled by the SHAR Production team. The team chooses the approach around the brief, rights, schedule, budget and release requirements. Rented or partner equipment is listed in the project documentation when used.
production
A project taken from brief, concept and script to final masters and platform adaptations.
live_action
Controlled production filming of people, products and locations against an approved script and shot list.
live_action
Controlled product imagery with deliberate lighting, motion, surface and packaging treatment.
ai_development
A reviewable visual direction, styleframes, storyboard and animatic before costly production.
ai_generation
Imagery for scene, product, character, texture and advertising visual development.
ai_generation
Scene and product shots selected for motion, consistency, camera language and commercial terms.
ai_control
Consistent product, character, material, logo and visual continuity across shots and versions.
ai_control
A traceable production note covering inputs, models, human review and permitted use.
cgi_3d
3D scenes, objects, materials, lighting and render passes prepared for integration and versions.
cgi_3d
Controlled product visualizations, packshots, exploded views and adaptable advertising scenes.
cgi_3d
Previsualization, virtual art, asset preparation, shoot supervision and post for LED or virtual-stage production.
cgi_3d
Geometry, texture and reference capture, and environment data for CGI, previs and VFX.
vfx_compositing
Keying, roto, cleanup, tracking, set extension, CG integration and final shot assembly.
motion_design
Animation of typography, graphics, interfaces, brand assets and explanatory visual systems.
post_production
Structured edit, graphics handoff, versioning and preparation for color, sound and delivery.
color
Consistent color across source media, CGI/VFX, master and platform derivatives.
audio
Voice recording or preparation, sound design, editing, mix, stems and language versions.
mastering_qc
Verified master files with image, audio, naming, checksum and delivery-confirmation controls.
delivery
Master, aspect, duration, language, clean or textless and channel-ready versions to an approved delivery specification.
live_action
Repeatable camera and object motion for product, tabletop, VFX and multi-pass shots.
live_action
Aerial and dynamic shots with a selected drone package, route and safety plan.
The catalog shows the AI tools available to the team; they are not used automatically on every project. The provider, model, version and date are recorded in the project manifest.
image generation and development
concept frames · style development · texture and reference generation · controlled image synthesis
Midjourney · FLUX family · Stable Diffusion / SDXL · Adobe Firefly · OpenAI image generation · Google Imagen / Nano Banana · Ideogram · Recraft · ComfyUI controlled workflows · Custom checkpoints where rights permit · Proprietary or fine-tuned image models
For each project, the team records the provider, model and version, date, rights to source materials and the human review performed.
video generation
text to video and image to video · controlled motion and camera language · product and character shot development · project specific api generation
Runway · Kling · Google Veo · OpenAI Sora · ByteDance Seedance · Luma Dream Machine · Pika · Adobe Firefly Video · Hailuo / MiniMax · API-access and project-specific video models
For each project, the team records the provider, model and version, date, rights to source materials and the human review performed.
control and consistency
composition control · pose depth edge and segmentation guidance · product face and character consistency · shot to shot continuity
ControlNet · IP-Adapter · PuLID · InstantID · Reference-image conditioning · Pose controls · Depth controls · Edge controls · Segmentation controls · Character sheets · Product geometry references · Shot-level seed and parameter logging · Frame-level consistency review · Multi-pass generation · Manual paint, tracking, roto and compositing
For each project, the team records the provider, model and version, date, rights to source materials and the human review performed.
lora and controlled adaptation
product consistency · licensed character or likeness consistency · style consistency · environment location and material consistency
Product LoRA · Character or likeness LoRA · Style LoRA · Environment or location LoRA · Material or brand asset LoRA
For each project, the team records the provider, model and version, date, rights to source materials and the human review performed.
upscale restoration and cleanup
resolution upscale · detail and texture restoration · temporal cleanup · delivery preparation
Topaz Video AI · Topaz Photo AI · Real-ESRGAN · SUPIR · Magnific · Model-native upscale · DaVinci Resolve Super Scale · Adobe and other production upscale tools · Custom ComfyUI upscalers · Manual restoration paint and cleanup
For each project, the team records the provider, model and version, date, rights to source materials and the human review performed.
frame interpolation
frame rate conversion · controlled slow motion · temporal smoothing where appropriate
RIFE · Flowframes · DaVinci Resolve optical flow · Twixtor · Model-native frame interpolation
For each project, the team records the provider, model and version, date, rights to source materials and the human review performed.
lip sync and avatar
multilingual lip sync · consented virtual speaker · provider native or local sync · manual facial cleanup
Sync Labs · HeyGen · Wav2Lip local workflows · Provider-native lip-sync · Manual facial cleanup and compositing
For each project, the team records the provider, model and version, date, rights to source materials and the human review performed.
voice music and sound
human voice recording and direction · consented synthetic voice and voice cloning · speech cleanup and normalization · licensed music generation sound design and final mix
Human voice talent · ElevenLabs · Respeecher · Licensed TTS providers · Adobe Enhance Speech · Adobe Audition · Pro Tools · Reaper · iZotope RX · Auphonic · Sound libraries with commercial licenses · Suno or other generative music tools · Human voice direction, editing, sound design and final mix
For each project, the team records the provider, model and version, date, rights to source materials and the human review performed.
rights provenance and disclosure
input rights and provider terms audit · dataset, likeness, voice and music rights review · project version and shot provenance · safe public pipeline and case disclosure
AI Production Manifest · Dataset manifest · AI Rights and Provenance Register · Public high-level pipeline diagram · Sanitized owned node-graph screenshot
For each project, the team records the provider, model and version, date, rights to source materials and the human review performed.
Tools and interchange formats are chosen for the material, the shot and the approved delivery format.
dcc_sculpting_texturing_realtime
Enables a production approach matched to product precision, scene complexity and schedule.
Autodesk Maya · Blender · Cinema 4D · Houdini · 3ds Max · ZBrush · Adobe Substance 3D Painter · Adobe Substance 3D Designer · Marvelous Designer · SpeedTree · Unreal Engine · RealityCapture
Exact version, licence, operator and recent project are recorded in the production manifest.
rendering
Balances photorealism, iteration speed and render cost for approved shots.
Arnold · Redshift · OctaneRender · V-Ray · Corona Renderer · Cycles · Unreal Engine real-time rendering · Karma
The render engine is selected for the specific asset, shot and confirmed production pipeline.
compositing_finishing_motion
Integrates live action, AI and CGI into one controlled final image.
Nuke · Flame · After Effects · Fusion · DaVinci Resolve · Premiere Pro · Photoshop · Illustrator · Mocha Pro · Silhouette · PFTrack · 3DEqualizer-class tracking
Cleanup, roto and tracking scope is estimated from actual shots, not a generic tool list.
color_management
Aligns working space and final derivatives with the platform and project mastering plan.
Camera log pipelines · SDR Rec.709 Gamma 2.4 · sRGB web derivatives · Display P3 · DCI-P3 cinema · Rec.2020 · PQ · HLG
Colour space, mastering display, bit depth and QC are activated only in the project delivery preset.
interchange_formats
Reduces data loss between CGI, VFX, editorial and colour.
OpenEXR · USD · USDZ · Alembic · FBX · OBJ · OCIO metadata handoff
Channels, compression, scale, frame rate and hierarchy are fixed in a project preset and round-trip tested.
video_delivery
Delivers the approved master and adaptation set for the actual release platforms.
ProRes · DNxHR · Image sequences · Platform-specific web derivatives
Codec, container, resolution, frame rate, colour space and audio preset are project-specific.
audio_delivery
Prepares audio and text derivatives for platforms, localisation and reuse.
WAV 24-bit / 48 kHz · Stereo full mix · Broadcast loudness master · Dialogue music and effects stems · M&E · Captions subtitles and transcript
Loudness target, peak limit, channel layout and M&E scope are fixed in the delivery preset.
quality_control
Finds technical and visual defects before master delivery.
Shot-level visual review · Logo and text stability review · Temporal artifact review · Scopes and legal-range review · Test playback
The QC checklist depends on format, platform and the approved delivery preset.
Cameras, lenses, lighting, stages, motion-control systems, drones and specialist scanners are sourced through rental houses, production partners or a package assembled for the project. This page does not claim owned equipment.
Start with what the audience needs to see and what must be accurate. A real performance or a specific location sets requirements for live action. Controlled product geometry, cutaways and repeatable camera moves are CGI tasks. An AI approach needs a visual test and a check of how the design holds up in motion.
A hybrid film chooses methods scene by scene. Filmed material can be combined with CGI, graphics and AI elements. Before production starts, check perspective, lighting, scale, movement and source quality across those elements. A tool's name alone does not establish whether it fits the job.
For a product, prepare current photographs, dimensions, labels and brand assets. Include CAD or a 3D model and textures when available. Working with existing footage requires source files, frame-rate and resolution information, and an editing brief. A reference explains a preference but cannot replace accurate product assets.
Review rights to photographs, models, music, voice and character likeness before use. Working files, separate audio tracks and additional versions belong in the agreed project scope.
Choose a scene that could make production difficult: product movement, a character close-up, object interaction or a combination of filmed and digital material. Record what the test is checking and what would justify moving forward.
Review product shape and labels, consistency between frames, camera movement, mandatory text and suitability for the required format. The test informs the method and scope. Other scenes need a review of their own conditions before the same result can be assumed.
The catalog retains 32 service entries. Active offers link to their scope and conditions; the historical entry is labelled separately. The final package is agreed for the brief.
AI scenes for a campaign, product or visual test, with the master and agreed formats reviewed before release.
Brief analysis, narrative structure, visual references and a plan for production.
Existing material recut into short, vertical and square versions, with titles and framing reviewed.
A digital speaker for explanation or training; script, voice, synchronisation and language versions are agreed separately.
A key frame or short scene to test a visual idea and choose the method for full production.
Short vertical films with agreed opening frames, captions and interface safe areas.
A commercial campaign covering script development, AI or CGI, post-production, sound and planned adaptations.
Live action, AI and CGI combined through a scene plan, then finished with compositing, editorial, colour and sound.
Direction, crew, locations and equipment for filming, followed by the edit and final versions.
A commercial film from concept and script through production to versions for the agreed channels.
A company or brand story with selected contributors, a visual approach and versions for the intended channels.
A short product, campaign or launch announcement with a visual idea, edit pace and message agreed for the brief.
Digital product scenes with geometry, materials, lighting and movement prepared from the source assets and requirements.
Product imagery built around texture, lighting, shape and detail.
A 3D product presentation with controlled shape, packaging, materials, labels and movement.
A demonstration of how the product works and its features, for presentations or sales.
Animated text, shapes, graphics and brand elements, edited and scored to the script.
Historical catalog entry; not a current offer.
A historical product-animation service for e-commerce, excluded from current offers.
Architectural 3D visualisation from design assets, with geometry, surroundings and views agreed before production.
An architectural film with digital scenes of the development and planned camera movement.
Script, scenes, edit, audio and technical versions for an event, forum or presentation.
A company story for recruitment and internal communications, with versions for careers pages and internal screens where agreed.
Filming a completed property or using CGI for a future building, for the website, presentations and sales team.
Films and loops for retail screens, including silent versions made for the specific display.
A complex product explained through a script, process or interface, graphics and sound.
Product logic, interfaces, data visualisation and digital scenes for launch and sales.
Industrial footage and CGI of equipment or processes, reviewed for technical accuracy and access requirements.
Filmed material combined with 3D, backgrounds, effects and graphics; delivery of image sequences is agreed in advance.
A short product presentation for a pitch, demo day or investors, with offline playback and distribution versions where needed.
A core message, checked facts and a product or process demonstration for meetings, tenders and negotiations.
Training and internal messages, with chapters, languages, captions and upload limits agreed for the corporate platform.
Website hero video with a web export, poster and mobile version prepared for file-size and playback requirements.
We will map the brief to live action, AI, CGI/3D, VFX and post-production before locking scope.
Discuss a project