# SHAR Production capabilities: AI, CGI, live action and post Canonical: https://sharprod.com/en/capabilities/ Modified: 2026-10-05 Registry version: 2124d3ea8f915bdf604832a67176c4215e0cba615add9b4147d00b44962f488c Source hash: 3bfa635b7a45ff0336b54165e5748d3444b51c6bd6490f4bd91190938de39613 Claim IDs: none Claim fingerprints: none Evidence IDs: none > Evidence-scoped SHAR Production capability catalog for AI video, CGI/3D, live action, VFX, motion design, sound, mastering, delivery and hardware access. Production capability catalog Hybrid AI video production for brands: AI video, CGI, 3D, and live action Reviewed: 2026-10-05 ## [Production capabilities](https://sharprod.com/en/capabilities/#capability-catalog-en) ### Full-cycle video production ### Live-action production ### Tabletop and product production ### AI concept development and styleframes ### Controlled AI image generation ### Controlled AI video generation ### Product, character and shot consistency ### AI rights and production provenance ### CGI/3D production ### Product CGI and packshot ### Virtual production and LED workflow ### Scanning and photogrammetry workflow ### VFX and compositing ### Motion design ### Editing and post-production ### Color pipeline and finishing ### Voice, sound design and audio post ### Mastering and technical QC ### Versions and platform adaptations ### Motion-control production ### Aerial and FPV production The catalog covers twenty-one production capabilities handled by the SHAR Production team. The team chooses the approach around the brief, rights, schedule, budget and release requirements. Rented or partner equipment is listed in the project documentation when used. production A project taken from brief, concept and script to final masters and platform adaptations. live_action Controlled production filming of people, products and locations against an approved script and shot list. Controlled product imagery with deliberate lighting, motion, surface and packaging treatment. ai_development A reviewable visual direction, styleframes, storyboard and animatic before costly production. ai_generation Imagery for scene, product, character, texture and advertising visual development. Scene and product shots selected for motion, consistency, camera language and commercial terms. ai_control Consistent product, character, material, logo and visual continuity across shots and versions. A traceable production note covering inputs, models, human review and permitted use. cgi_3d 3D scenes, objects, materials, lighting and render passes prepared for integration and versions. Controlled product visualizations, packshots, exploded views and adaptable advertising scenes. Previsualization, virtual art, asset preparation, shoot supervision and post for LED or virtual-stage production. Geometry, texture and reference capture, and environment data for CGI, previs and VFX. vfx_compositing Keying, roto, cleanup, tracking, set extension, CG integration and final shot assembly. motion_design Animation of typography, graphics, interfaces, brand assets and explanatory visual systems. post_production Structured edit, graphics handoff, versioning and preparation for color, sound and delivery. color Consistent color across source media, CGI/VFX, master and platform derivatives. audio Voice recording or preparation, sound design, editing, mix, stems and language versions. mastering_qc Verified master files with image, audio, naming, checksum and delivery-confirmation controls. delivery Master, aspect, duration, language, clean or textless and channel-ready versions to an approved delivery specification. Repeatable camera and object motion for product, tabletop, VFX and multi-pass shots. Aerial and dynamic shots with a selected drone package, route and safety plan. - single production lead - scope and version control - final QC - Stages - schedule and budget are defined for each project. - directorial supervision - camera and lighting tests - continuity and production sound - Camera - lenses - lighting and stage are selected per project; hardware ownership is not implied. - product reference - repeatable takes - logo and material checks - Specialist rigs - macro optics and motion control are engaged per project. - rights and input audit - human art direction - selected and locked reference set - Concept material is not represented as a final production shot. - versioned workflow - reference and mask controls - human review - Exact model - version and date are recorded in the project manifest and never guessed. - shot bible - model selection by shot - multi-pass review and compositing - Model access - provider terms and achievable quality are checked for the project date. - canonical references and masks - geometry anchors and adapters - continuity QC - Face and identity controls are used only with rights to likeness and source material. - dataset manifest - likeness and voice consent - shot-level production log - The public note is abbreviated; credentials - prompts - client assets and private manifests are not disclosed. - asset and naming standards - material and geometry review - render and compositing QC - The exact DCC - renderer and version are selected per task and recorded in the manifest. - geometry and CAD check - material targets - logo and pack accuracy - Physical and legal product accuracy depends on approved brand assets and reference data. - techvis and tracking plan - color calibration - genlock and camera tests - The LED stage and technical operator are selected through partners; an owned LED stage is not claimed. - capture plan - scale and color reference - cleanup and final-shot validation - Method and hardware access are project-specific; an owned scanning studio is not implied. - plate and color checks - shot versioning - frame-by-frame review - Scope depends on plate quality - cleanup requirements and version count. - styleframe approval - timing and hierarchy review - brand and legibility QC - Complexity and timing depend on unique scenes - languages and formats. - edit review stages - media and version management - picture lock - Picture lock and revision policy are agreed in scope; unlimited versions are not implied. - input and output transforms - scopes and monitoring - round-trip and output QC - ACES - HDR and specific color spaces are claimed only for a validated project workflow. - voice and music rights - sync and loudness checks - isolated stems and final review - Voice cloning requires separate consent; 5.1 and specialist mixes are confirmed per project. - format and frame checks - gamut and loudness review - target-device review and checksum - HDR10 - DCP - IMF and specialist mastering are used only with a validated workflow or partner. - version matrix - subtitle and text checks - codec and platform QC - Exact codec - color - audio layout and archive period are defined in the project specification. - previsualization - trajectory and safety test - repeatability and sync review - Robot - rig and operator are provided by a specialist partner and scoped separately. - licensed operator - permissions and no-fly-zone review - flight and insurance planning - Availability depends on law - location - weather - permissions and operator. ## [AI production stack](https://sharprod.com/en/capabilities/#ai-stack-en) ### image generation and development ### video generation ### control and consistency ### lora and controlled adaptation ### upscale restoration and cleanup ### frame interpolation ### lip sync and avatar ### voice music and sound ### rights provenance and disclosure The catalog shows the AI tools available to the team; they are not used automatically on every project. The provider, model, version and date are recorded in the project manifest. image generation and development concept frames · style development · texture and reference generation · controlled image synthesis Midjourney · FLUX family · Stable Diffusion / SDXL · Adobe Firefly · OpenAI image generation · Google Imagen / Nano Banana · Ideogram · Recraft · ComfyUI controlled workflows · Custom checkpoints where rights permit · Proprietary or fine-tuned image models For each project, the team records the provider, model and version, date, rights to source materials and the human review performed. video generation text to video and image to video · controlled motion and camera language · product and character shot development · project specific api generation Runway · Kling · Google Veo · OpenAI Sora · ByteDance Seedance · Luma Dream Machine · Pika · Adobe Firefly Video · Hailuo / MiniMax · API-access and project-specific video models control and consistency composition control · pose depth edge and segmentation guidance · product face and character consistency · shot to shot continuity ControlNet · IP-Adapter · PuLID · InstantID · Reference-image conditioning · Pose controls · Depth controls · Edge controls · Segmentation controls · Character sheets · Product geometry references · Shot-level seed and parameter logging · Frame-level consistency review · Multi-pass generation · Manual paint, tracking, roto and compositing lora and controlled adaptation product consistency · licensed character or likeness consistency · style consistency · environment location and material consistency Product LoRA · Character or likeness LoRA · Style LoRA · Environment or location LoRA · Material or brand asset LoRA upscale restoration and cleanup resolution upscale · detail and texture restoration · temporal cleanup · delivery preparation Topaz Video AI · Topaz Photo AI · Real-ESRGAN · SUPIR · Magnific · Model-native upscale · DaVinci Resolve Super Scale · Adobe and other production upscale tools · Custom ComfyUI upscalers · Manual restoration paint and cleanup frame interpolation frame rate conversion · controlled slow motion · temporal smoothing where appropriate RIFE · Flowframes · DaVinci Resolve optical flow · Twixtor · Model-native frame interpolation lip sync and avatar multilingual lip sync · consented virtual speaker · provider native or local sync · manual facial cleanup Sync Labs · HeyGen · Wav2Lip local workflows · Provider-native lip-sync · Manual facial cleanup and compositing voice music and sound human voice recording and direction · consented synthetic voice and voice cloning · speech cleanup and normalization · licensed music generation sound design and final mix Human voice talent · ElevenLabs · Respeecher · Licensed TTS providers · Adobe Enhance Speech · Adobe Audition · Pro Tools · Reaper · iZotope RX · Auphonic · Sound libraries with commercial licenses · Suno or other generative music tools · Human voice direction, editing, sound design and final mix rights provenance and disclosure input rights and provider terms audit · dataset, likeness, voice and music rights review · project version and shot provenance · safe public pipeline and case disclosure AI Production Manifest · Dataset manifest · AI Rights and Provenance Register · Public high-level pipeline diagram · Sanitized owned node-graph screenshot ## [CGI, VFX, colour and delivery stack](https://sharprod.com/en/capabilities/#cgi-stack-en) ### DCC, modelling, sculpting and real-time ### Render engines and real-time rendering ### Compositing, finishing and motion design ### Colour pipeline and mastering ### 3D, VFX and colour data interchange ### Master files and platform versions ### Audio, stems, captions and localisation ### Technical and visual QC Tools and interchange formats are chosen for the material, the shot and the approved delivery format. dcc_sculpting_texturing_realtime Enables a production approach matched to product precision, scene complexity and schedule. Autodesk Maya · Blender · Cinema 4D · Houdini · 3ds Max · ZBrush · Adobe Substance 3D Painter · Adobe Substance 3D Designer · Marvelous Designer · SpeedTree · Unreal Engine · RealityCapture Exact version, licence, operator and recent project are recorded in the production manifest. rendering Balances photorealism, iteration speed and render cost for approved shots. Arnold · Redshift · OctaneRender · V-Ray · Corona Renderer · Cycles · Unreal Engine real-time rendering · Karma The render engine is selected for the specific asset, shot and confirmed production pipeline. compositing_finishing_motion Integrates live action, AI and CGI into one controlled final image. Nuke · Flame · After Effects · Fusion · DaVinci Resolve · Premiere Pro · Photoshop · Illustrator · Mocha Pro · Silhouette · PFTrack · 3DEqualizer-class tracking Cleanup, roto and tracking scope is estimated from actual shots, not a generic tool list. color_management Aligns working space and final derivatives with the platform and project mastering plan. Camera log pipelines · SDR Rec.709 Gamma 2.4 · sRGB web derivatives · Display P3 · DCI-P3 cinema · Rec.2020 · PQ · HLG Colour space, mastering display, bit depth and QC are activated only in the project delivery preset. interchange_formats Reduces data loss between CGI, VFX, editorial and colour. OpenEXR · USD · USDZ · Alembic · FBX · OBJ · OCIO metadata handoff Channels, compression, scale, frame rate and hierarchy are fixed in a project preset and round-trip tested. video_delivery Delivers the approved master and adaptation set for the actual release platforms. ProRes · DNxHR · Image sequences · Platform-specific web derivatives Codec, container, resolution, frame rate, colour space and audio preset are project-specific. audio_delivery Prepares audio and text derivatives for platforms, localisation and reuse. WAV 24-bit / 48 kHz · Stereo full mix · Broadcast loudness master · Dialogue music and effects stems · M&E · Captions subtitles and transcript Loudness target, peak limit, channel layout and M&E scope are fixed in the delivery preset. quality_control Finds technical and visual defects before master delivery. Shot-level visual review · Logo and text stability review · Temporal artifact review · Scopes and legal-range review · Test playback The QC checklist depends on format, platform and the approved delivery preset. ## [Hardware access model](https://sharprod.com/en/capabilities/#hardware-access-en) Cameras, lenses, lighting, stages, motion-control systems, drones and specialist scanners are sourced through rental houses, production partners or a package assembled for the project. This page does not claim owned equipment. Links: - [Production pipeline — /en/production-pipeline/](https://sharprod.com/en/production-pipeline/) - [Hybrid production methodology — /en/standards/hybrid-production/](https://sharprod.com/en/standards/hybrid-production/) - [All services — /en/services/](https://sharprod.com/en/services/) ## [Choosing a production method](https://sharprod.com/en/capabilities/#authority-practical-capabilities-choose-method-en) Start with what the audience needs to see and what must be accurate. A real performance or a specific location sets requirements for live action. Controlled product geometry, cutaways and repeatable camera moves are CGI tasks. An AI approach needs a visual test and a check of how the design holds up in motion. A hybrid film chooses methods scene by scene. Filmed material can be combined with CGI, graphics and AI elements. Before production starts, check perspective, lighting, scale, movement and source quality across those elements. A tool's name alone does not establish whether it fits the job. Links: - [Hybrid video production — /en/services/hybrid-video-production.html](https://sharprod.com/en/services/hybrid-video-production.html) - [AI video production — /en/services/ai-video-production-service.html](https://sharprod.com/en/services/ai-video-production-service.html) - [CGI production — /en/services/cgi-product-video.html](https://sharprod.com/en/services/cgi-product-video.html) ## [Source assets that affect the result](https://sharprod.com/en/capabilities/#authority-practical-capabilities-source-assets-en) For a product, prepare current photographs, dimensions, labels and brand assets. Include CAD or a 3D model and textures when available. Working with existing footage requires source files, frame-rate and resolution information, and an editing brief. A reference explains a preference but cannot replace accurate product assets. Review rights to photographs, models, music, voice and character likeness before use. Working files, separate audio tracks and additional versions belong in the agreed project scope. Links: - [Production plan — /en/production-pipeline/](https://sharprod.com/en/production-pipeline/) - [Discuss source materials — /en/contact.html](https://sharprod.com/en/contact.html) ## [What a production test needs to establish](https://sharprod.com/en/capabilities/#authority-practical-capabilities-test-approval-en) Choose a scene that could make production difficult: product movement, a character close-up, object interaction or a combination of filmed and digital material. Record what the test is checking and what would justify moving forward. Review product shape and labels, consistency between frames, camera movement, mandatory text and suitability for the required format. The test informs the method and scope. Other scenes need a review of their own conditions before the same result can be assumed. Links: - [SHPS methodology — /en/standards/hybrid-production/](https://sharprod.com/en/standards/hybrid-production/) - [Published work — /en/cases/](https://sharprod.com/en/cases/) ## [Service scopes and deliverables](https://sharprod.com/en/capabilities/#authority-practical-service-scopes-en) ### AI video production for brands ### Creative Development for Video ### Digital and Social Video Adaptation ### AI Avatar and Virtual Speaker for Brands ### Visual Test Before Video Production ### Short Vertical Videos for Social Media ### TV Commercials with AI and CGI ### Hybrid production across live action, CGI and AI ### Classical Video Production ### Commercial video production for campaigns and launches ### Brand films and image video for companies ### Teaser Video for Product, Campaign or Launch ### CGI Video for Products ### Premium Product Video ### 3D packshot video with controlled product accuracy ### Product Demo Video for Sales ### Motion Design and Animated Brand Video ### Product Animation for E-commerce ### Architectural 3D Visualization ### Architectural CGI Film ### Video for Events, Forums and Launches ### Employer Brand Video for Companies ### Sales video for real estate and development ### Video for Point of Sale and Retail Screens ### B2B explainer video for complex products ### Video for SaaS and IT Products ### Industrial video across live action and CGI ### VFX, Compositing and In-Frame Graphics ### Pitch Video for Startups and Investors ### Presentation video for pitches and meetings ### Video for Training and Internal Communications ### Video for Landing Pages and Website Heroes The catalog retains 32 service entries. Active offers link to their scope and conditions; the historical entry is labelled separately. The final package is agreed for the brief. AI scenes for a campaign, product or visual test, with the master and agreed formats reviewed before release. Scope and conditions Brief analysis, narrative structure, visual references and a plan for production. Existing material recut into short, vertical and square versions, with titles and framing reviewed. A digital speaker for explanation or training; script, voice, synchronisation and language versions are agreed separately. A key frame or short scene to test a visual idea and choose the method for full production. Short vertical films with agreed opening frames, captions and interface safe areas. A commercial campaign covering script development, AI or CGI, post-production, sound and planned adaptations. Live action, AI and CGI combined through a scene plan, then finished with compositing, editorial, colour and sound. Direction, crew, locations and equipment for filming, followed by the edit and final versions. A commercial film from concept and script through production to versions for the agreed channels. A company or brand story with selected contributors, a visual approach and versions for the intended channels. A short product, campaign or launch announcement with a visual idea, edit pace and message agreed for the brief. Digital product scenes with geometry, materials, lighting and movement prepared from the source assets and requirements. Product imagery built around texture, lighting, shape and detail. A 3D product presentation with controlled shape, packaging, materials, labels and movement. A demonstration of how the product works and its features, for presentations or sales. Animated text, shapes, graphics and brand elements, edited and scored to the script. Historical catalog entry; not a current offer. A historical product-animation service for e-commerce, excluded from current offers. Architectural 3D visualisation from design assets, with geometry, surroundings and views agreed before production. An architectural film with digital scenes of the development and planned camera movement. Script, scenes, edit, audio and technical versions for an event, forum or presentation. A company story for recruitment and internal communications, with versions for careers pages and internal screens where agreed. Filming a completed property or using CGI for a future building, for the website, presentations and sales team. Films and loops for retail screens, including silent versions made for the specific display. A complex product explained through a script, process or interface, graphics and sound. Product logic, interfaces, data visualisation and digital scenes for launch and sales. Industrial footage and CGI of equipment or processes, reviewed for technical accuracy and access requirements. Filmed material combined with 3D, backgrounds, effects and graphics; delivery of image sequences is agreed in advance. A short product presentation for a pitch, demo day or investors, with offline playback and distribution versions where needed. A core message, checked facts and a product or process demonstration for meetings, tenders and negotiations. Training and internal messages, with chapters, languages, captions and upload limits agreed for the corporate platform. Website hero video with a web export, poster and mobile version prepared for file-size and playback requirements. Links: - [Scope and conditions](https://sharprod.com/en/services/ai-video-production-service.html) - [Scope and conditions](https://sharprod.com/en/services/creative-video-concept.html) - [Scope and conditions](https://sharprod.com/en/services/social-video-adaptation.html) - [Scope and conditions](https://sharprod.com/en/services/ai-avatar-video.html) - [Scope and conditions](https://sharprod.com/en/services/visual-test-video.html) - [Scope and conditions](https://sharprod.com/en/services/short-vertical-video.html) - [Scope and conditions](https://sharprod.com/en/services/tv-commercial-ai-cgi.html) - [Scope and conditions](https://sharprod.com/en/services/hybrid-video-production.html) - [Scope and conditions](https://sharprod.com/en/services/classic-video-production.html) - [Scope and conditions](https://sharprod.com/en/services/commercial-video-production.html) - [Scope and conditions](https://sharprod.com/en/services/brand-media-production.html) - [Scope and conditions](https://sharprod.com/en/services/teaser-video-production.html) - [Scope and conditions](https://sharprod.com/en/services/cgi-product-video.html) - [Scope and conditions](https://sharprod.com/en/services/premium-product-video.html) - [Scope and conditions](https://sharprod.com/en/services/3d-packshot-video.html) - [Scope and conditions](https://sharprod.com/en/services/product-demo-video.html) - [Scope and conditions](https://sharprod.com/en/services/motion-design-video.html) - [Scope and conditions](https://sharprod.com/en/services/architectural-3d-visualization.html) - [Scope and conditions](https://sharprod.com/en/services/architectural-cgi-video.html) - [Scope and conditions](https://sharprod.com/en/services/event-video-production.html) - [Scope and conditions](https://sharprod.com/en/services/employer-brand-video.html) - [Scope and conditions](https://sharprod.com/en/services/real-estate-sales-video.html) - [Scope and conditions](https://sharprod.com/en/services/retail-media-video.html) - [Scope and conditions](https://sharprod.com/en/services/b2b-explainer-video.html) - [Scope and conditions](https://sharprod.com/en/services/saas-it-video.html) - [Scope and conditions](https://sharprod.com/en/services/industrial-cgi-video.html) - [Scope and conditions](https://sharprod.com/en/services/vfx-compositing.html) - [Scope and conditions](https://sharprod.com/en/services/startup-pitch-video.html) - [Scope and conditions](https://sharprod.com/en/services/presentation-video.html) - [Scope and conditions](https://sharprod.com/en/services/internal-communications-video.html) - [Scope and conditions](https://sharprod.com/en/services/landing-page-video.html) Related pages: [Facts and sources](https://sharprod.com/en/facts/) ## [Bring us the task, constraints and release plan](https://sharprod.com/en/capabilities/#authority-cta-title) We will map the brief to live action, AI, CGI/3D, VFX and post-production before locking scope. Links: - [Discuss a project](https://sharprod.com/en/contact.html) ## [SHAR on other platforms](https://sharprod.com/en/capabilities/#platforms-title) Links: - [2GIS](https://2gis.ru/moscow/firm/70000001114650675) - [DEV Community](https://dev.to/shar-production) - [Dprofile](https://dprofile.ru/shar.production) - [Dzen](https://dzen.ru/sharprod) - [GitHub](https://github.com/SHARProduction) - [Hugging Face](https://huggingface.co/SHARProduction) - [JSR / MCP](https://jsr.io/@sharproduction/production-metadata-mcp) - [Linktree](https://linktr.ee/SHARproduction) - [Marketing-Tech](https://marketing-tech.ru/companies/shar-production/) - [GitBook](https://shar-production.gitbook.io/shar-production/) - [Telegram](https://t.me/sharproduction) - [VK](https://vk.com/shar.production) - [Workspace](https://workspace.ru/contractors/shar-production/) - [GoodFirms](https://www.goodfirms.co/company/shar-production) - [Instagram](https://www.instagram.com/shar.production/) - [Pinterest](https://www.pinterest.com/sharproduction1/) - [Product Hunt](https://www.producthunt.com/@sharproduction) - [Sortlist](https://www.sortlist.co.uk/agency/shar-production) - [Sostav](https://www.sostav.ru/blogs/290917) - [YouTube](https://www.youtube.com/@SHARproduction) - [Yandex Business](https://yandex.ru/profile/-/CPxKmVNi)