What the founder controls
Before scope approval, the founder challenges assumptions that materially change cost or risk: an untested AI scene, missing product geometry, unclear rights, an unavailable location or an undefined delivery list.
Founder and Production Control
SHAR Production is led by the people who estimate and produce the work. The founder and production lead review the brief, script, choice of live action, CGI or AI, post-production scope and delivery package.
Arseniy Aleksandrov is the founder and executive producer. He reviews what must be shown, which scenes require filming, CGI or AI, how the budget is itemised and which files are due at handoff.
Arseniy Aleksandrov
Founder and executive producer. Reviews the brief, estimate, scene plan, production method and final delivery.
Alexandra Sher
Co-founder, production lead and director. Leads production planning, directing, team coordination and the review of picture and edit.
Why direct production matters
Clients discuss the scope with the producer and directors who make the film. Decisions from the brief and estimate therefore carry into production without a separate agency handoff.
How projects start
A project starts with the product, audience, channels, deadline and available assets. SHAR then assigns each scene to live action, CGI, AI, motion design or post-production.
When to contact the founder-led team
Contact the team when the brief still requires a choice between filming, CGI and AI; when a CGI-heavy estimate needs scoping; or when a brand film, explainer or launch asset needs a scene plan before production.
ContactWho carries the production decision
The producer translates a B2B brief into a scene list, schedule, estimate and approval route. Direction, production and post-production remain assigned to named roles rather than an undefined studio promise.
TEAM ACCOUNTABILITY
Who makes the production decisions
Who turns the brief into a production plan?
The producer fixes the product, audience, channels and deadline, then converts them into a scene list, schedule, estimate and approval route.
How are responsibilities divided between the founders?
Arseniy Aleksandrov reviews the producing framework and scope; Alexandra Sher leads planning, direction, team coordination and picture and edit review.
When is the working team assigned?
Once the scenes and methods are defined, live action, CGI, AI, motion design and post-production are assigned to named stages and responsibilities.
About this page
Author and creator: SHAR Production. Published: . Modified: .