Kickoff call
The first call ends with a question log, a source-material list and the client-side reviewers for product and legal facts.
PRODUCTION PIPELINE
Projects move through seven stages: brief, script, key frames, scene production, first edit, post-production and delivery. The estimate names owners, reviews, dates and files.
SEVEN PRODUCTION STAGES
Brief
The written brief becomes the approved source for the message, claims, brand restrictions and acceptance criteria.
Estimate and calendar
The estimate separates work packages; the calendar shows which client input or approval releases each production step.
Visual concept
Key frames and the shot list show what will be filmed, modelled, generated or assembled in post-production.
Agreement and start
Production starts after the scope, milestones, responsibilities and delivery list are accepted.
Production
Live action, CGI and AI scenes are produced in batches from the accepted shot list. Each batch has a named review file: key frames, an animatic or a first edit.
Delivery and release
The delivery manifest lists the master, adaptations, subtitles, sound variants, technical specifications and any source files included in handoff.
WHAT YOU GET
Masters for placements
Final film and technical versions for broadcast, TV, or digital—per agreed specs.
Support package
By agreement—length cuts, subtitles, covers, and performance variants.
Clear handoff
File structure, naming, and an acceptance checklist so marketing can ship fast.
APPROVALS AND REVISIONS
Two revision rounds
Up to two revision rounds are included at named review points when client comments arrive as one consolidated list.
After animation—no shot rewrites
Once animation and edit logic are approved, changing shots and the shot plan is additional scope.
Timeline guidance
Production time starts when the scene list and mandatory source material are accepted. Days spent waiting for an asset or client decision are shown separately.
Quality control
Before production, the producer owns scope, schedule and consolidated comments; the director signs off the script, storyboard and key frames.
BEFORE KICKOFF
Bring the current brand files, approved claims, usable footage and the people who can confirm product and legal details.
PROCESS QUESTIONS
How many revision rounds are included?
One client lead consolidates marketing, product and legal comments before sending the agreed revision batch.
Can shots be rewritten after animation is approved?
Text and edit pace can still be refined after the animatic. A new shot, contributor or location requires a separate estimate.
What are typical timelines for AI video and hybrid production?
Published guides are from 7 business days after production starts for AI video and from 20 for hybrid or classic video. Exact dates depend on the scene list and appear in the calendar.
When are budget and stages fixed?
After the brief we prepare an estimate and calendar with approval milestones; once you confirm, we lock scope in the agreement and start production.
Who runs the project on set and in post?
On set, the director owns the scene and the producer owns the day. During post-production they review edit, graphics, colour, sound and master.
What does the brand need before kickoff?
An unfinished brief is acceptable. Unknown parameters are labelled as assumptions in the estimate instead of being filled with invented claims or promises.
Contacts
The reply lists assumptions, open questions and decisions required before the shot list and each side’s responsibility can be fixed.
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Author and creator: SHAR Production. Published: . Modified: .