VFX and Compositing for Commercial Frames
SHORT ANSWER
VFX and compositing begin before the commercial shoot. Camera data, reference frames, tracking detail and clean plates determine what can be integrated; the estimate follows the actual shot length, roto, cleanup, CGI elements, render passes and review complexity.
Mark the VFX shots before filming
VFX planning starts with marked-up shots, camera data, reference frames and a list of elements to remove, add or replace. The shoot must capture what compositing needs. Motion design elements are prepared with the plates, and post-production carries tracking, cleanup, compositing, colour and delivery as one shot-based scope.
Footage quality sets the limit
Do not promise a clean composite from unsuitable footage. Tracking detail, motion blur, reflections, hair and transparent surfaces should be tested before the final shoot. Cost is driven by shot length, roto and cleanup, tracking, CGI integration, simulations, render passes, colour and revision complexity.
Review and delivery by shot
Delivery is organised by shot: source plate, track, cleanup, CGI or AI element, composite, colour and final version. The review package includes reference frames and export specifications, allowing the client to accept technical work before the campaign cutdowns are rendered.
Hybrid video and VFX production
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