TOOLS / CHECKLIST
Video production briefing checklist
The minimum input set that makes a preliminary estimate more reliable and helps the team choose a production format before unnecessary work begins.
Viewer response
What should change after the video: understanding, demand, trust, product launch, campaign response or sales support.
Audience
Who will watch the material, what they already know and which question the video must answer.
Channels
Website, advertising, social media, presentation, exhibition screen, sales deck or internal communication.
Deliverables
Master film, short edits, vertical versions, subtitles, silent versions and files for specific screens.
Timing
Launch date, review deadlines, filming limitations and realistic windows for feedback.
References
Three to five examples for style, editing, graphics, pace, sound or brand character.
Budget range
A budget range helps compare live action, CGI, AI and hybrid options before a detailed estimate is prepared.
Decision makers
Who approves the concept, script, estimate, edit and final delivery.
PROJECT ESTIMATE
Send the inputs that are already known
The brief does not have to be complete. Share the task, audience, channels, target date and available product or brand materials. SHAR can identify the missing production decisions and explain what is required before a detailed estimate.
Open the briefBRIEFING QUESTIONS
When the inputs are sufficient to begin
Must every checklist item be complete?
No. The task, audience, channels, target date and available assets are enough for an initial discussion. The producer can identify the missing decisions.
Why list delivery versions before production?
A master, vertical edits, short cutdowns, subtitles and screen files may need different compositions and checks. Planning them early prevents avoidable rebuilding.
Why name the decision makers?
Clear owners for the script, estimate, visual direction, edit and final delivery reduce conflicting feedback and protect the production calendar.
About this page
Author and creator: SHAR Production. Published: . Modified: .
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