What is an image film?
A film that develops a defined perception of a company or brand through story, people, environment and visual direction.
SHAR / BRAND MEDIA
Brand films and image video for companies
We produce brand films and image video as a controlled communication system: audience, story, people, visual direction, live action or digital scenes, post-production and versions for the selected channels.
PUBLIC BRAND WORKM‑TECHNO ↗01 / MATERIAL
Inspect a published film before the production system
The public M‑Techno film brings people, production and a graphic layer into one piece. It demonstrates the material without transferring its brief or outcomes to a new project.
Open the M‑Techno case
BEFORE THE BRIEF / QUICK ANSWERS
Decisions to lock before writing the script
Define the audience, intended perception and role of the asset after release before selecting the production method.
How is it different from a commercial?
A commercial usually carries a narrower campaign action; brand media develops context, recognition and trust over a longer horizon.
Which format fits?
A short film, long-form story or series follows the audience, channels, available evidence and the organisation’s ability to sustain publishing.
How can SHAR join?
We work directly with a brand or as an agency production partner, with responsibilities agreed before production.
02 / FORMAT
Separate the communication jobs before creative development
Image films, corporate stories, commercials and product films can use the same disciplines, but they should not share one vague brief.
| Format | Primary job | Decide before production |
|---|---|---|
| Image film | Shape a defined perception of the company, product or direction | Audience, associations, channels and duration |
| Brand film | Develop brand position through a longer story | Narrative, people, confirmed facts and archive |
| Corporate story | Explain the company, people, processes or capability | Fact approval, access, interviews and confidential areas |
| Commercial | Support a campaign, launch or specific offer | Message, media channels, rights and version map |
The full production system is described on the video production page.
03 / CONTROL
Controls that keep brand media coherent
The message and visual system must hold through editing, channel adaptations and asset handoff.
Position
Define the intended perception and which company or product statements can be used.
People and environment
Identify performers, processes, locations, archive and available evidence.
Visual system
Approve key frames, camera, light, colour, graphics and stylisation.
Version map
Fix the master, cutdowns, aspect ratios, titles and channels before production.
04 / CYCLE
Review points for a brand film
Facts, story and visual direction have separate review points before the final edit.
- 01
Task and audience
Brand context, channels, duration, deadline, source assets and acceptance criteria.
- 02
Story and concept
Narrative, people, messages, visual references and the format map.
- 03
Preparation
Script, interviews, casting, locations, graphics, CGI or AI tests and shoot plan.
- 04
Production and post
Live action or scene creation, edit, composite, graphics, colour, music and sound.
- 05
Versions and handoff
Master film, agreed adaptations, subtitles, titles and technical exports.
05 / SCOPE
Keep budget, rights and delivery in one scope
A useful estimate explains what is created, who confirms the material and which files are included.
Brand media from RUB 1,200,000
The final estimate follows development, shoot days, people, locations, CGI or AI, archive, music, post-production and versions.
See the confirmed format-level pricing guides.
Plan people, music and archive
Channels, territories, usage period, credits and additional assets are defined in the contract.
The client confirms its right to use supplied brand materials.
Files for real channels
The package can include a master film, cutdowns, vertical and horizontal versions, titles and subtitles.
Source and project files are included only when specified in the estimate.
06 / PUBLIC WORK
Two different ways to build brand perception
The labels describe only the public material — without unsupported campaign outcomes, budgets or production schedules.
View all cases
07 / TEAM
Direct brand engagement or agency production
SHAR can write and produce the complete brand film, or take a named block such as live action, CGI, AI scenes or post-production inside an agency-led project.
FOR AGENCIES
White-label brand-film production and NDA
Roles, end-client contact, credits, approvals, publication and handoff are agreed before production.
Discuss the agency model08 / QUESTIONS
Before commissioning brand media
Concise answers on format, budget, technology, rights, versions and the working model.
What is brand media production?
It is the production of a brand film, image video or related content built around a defined audience, message and visual direction rather than a list of company claims.
How is an image film different from a commercial?
An image film develops perception, context and trust, while a commercial usually carries a narrower campaign action. The formats can share production methods but not the same communication job.
Can the project become a series?
Yes. The scope can define one master film, episodic brand media or a set of shorter stories, provided the channels and approval model are agreed before production.
How do we choose between live action, CGI and AI?
Live action protects human and physical credibility, CGI protects exact digital objects, and directed AI supports controlled stylisation. The route follows the script and required accuracy.
How much does brand media production cost?
The published starting guide is RUB 1,200,000. The final estimate follows concept work, shoot days, cast, locations, CGI or AI, post-production, rights, schedule and delivery versions.
Which rights need to be planned?
Performer, location, music, archive, stock and additional asset rights are defined for the selected channels, territories and usage period in the agreed scope.
Which files can be delivered?
The package can include a master film, shorter edits, horizontal and vertical formats, subtitles, titles and technical exports. Source files are included only when specified.
Can SHAR work with an agency under NDA?
Yes. SHAR can work directly with a brand or as a production partner under a white-label or NDA arrangement. Roles, client contact, credits and handoff are agreed in advance.
09 / RESOURCES
Compare brand-film production methods
10 / START
Inputs for the brand film brief
Audience, channels, required perception, deadline and available brand material are enough to begin.
About this page
Author and creator: SHAR Production. Published: . Modified: .
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