There is a goal, but no clear idea yet
WHEN IT FITS
A concept before expensive production decisions
The brand needs a strong visual direction
The team must decide which scenes require filming, CGI or AI
WHAT IS INCLUDED
What the concept package includes
- Campaign premise and moodboard
- Script logic and key frames
- Shot plan and estimate assumptions
PROCESS
Turn the brief into a scene plan
- 01Define the audience, claim and channels
- 02Develop the premise and references
- 03Write the script and key frames
- 04Prepare the shot plan for estimating
BEFORE PRODUCTION
Offer, brand constraints and media context
Send the product, audience, offer, channels, competitive context and claims the brand cannot make. The scope will cover creative routes, script development, key visuals and preparation of the selected concept for estimating.
QUESTIONS
What changes a concept-development estimate
Is this a separate service?
Yes. It helps choose the right format before spending on production.
Do we need it before every project?
Not always, but it is useful when the idea, script or visual language is not fixed yet.
What should we prepare before starting Creative Development for Video?
Send the product, audience, single claim, placement and references the team has already accepted or rejected. Add legal limits and the parts of the brand system that cannot change.
Can one production cover several channels?
Yes. One concept can support a master, cutdowns and channel-specific versions when the script and key visuals define what changes by format before production.
SHORT ANSWERS
Creative development in brief
What is it?
Creative development turns the product, audience, offer and media context into creative routes, a script and key visuals. The selected concept is prepared for a shot-based production estimate. The brief defines the claim and channels. The selected route states which shots require filming, CGI or motion design, and what post-production is needed, so the price can be estimated by shot. An agency can retain strategy and media planning.
Who is it for?
Marketing teams that know the product, audience and channel but have not approved the premise, script logic or key frames.
How much does it cost?
The published budget guide for Creative Development for Video is from RUB 250,000. The price follows research, creative routes, script development, key visuals and production tests.
What is the result?
The delivery is the selected concept, scene logic, key visuals and assumptions required for a shot-based estimate.
SCOPE AND ESTIMATE
Send the concept brief
Send the product, audience, campaign claim, channels and reference boundary. SHAR will scope the premise, script logic, key frames and one high-risk visual test.
Send briefAbout this page
Author and creator: SHAR Production. Published: . Modified: .
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