14 / DIGITAL ADAPTATION

Digital and Social Video Adaptation

Short versions, vertical edits, advertising cuts and compact formats for different digital channels.

Contact Cases

WHEN IT FITS

One production adapted for several channels

A campaign needs many versions

The same material must work on different platforms

Short edits are needed without losing quality

WHAT IS INCLUDED

Edits, captions and platform exports

  • Version strategy
  • Vertical, horizontal and short edits
  • Captions, graphics, sound and exports

PROCESS

Recut the master for each channel

  1. 01Review the master asset
  2. 02Define formats and platforms
  3. 03Edit and adapt versions
  4. 04Deliver platform-ready files

BEFORE PRODUCTION

Source master and specifications for each platform

Send the master and project files, platform list, durations, safe areas, caption rules and sound requirements. Re-editing, reframing, graphics changes, subtitles and exports will be scoped for each version group.

QUESTIONS

What changes an adaptation estimate

Can you adapt an existing video?

Yes. We can create new cuts, vertical versions and platform-specific edits.

Can you create from scratch?

Yes, but then it becomes a production or creative development task.

What should we prepare before starting Digital and Social Video Adaptation?

Send the approved master, source project if available, platform list, cutdown lengths, aspect ratios, safe zones and subtitle rules. Note which shots and claims may not be altered.

Can one production cover several channels?

Yes. The delivery matrix lists every duration, crop, caption treatment, audio state and export by platform.

SHORT ANSWERS

Social-video adaptation in brief

What is it?

Digital and social adaptation includes re-editing, reframing, safe areas, graphics, captions and exports. Each version group is checked against the duration, aspect ratio, copy and sound rules of its channel. The brief lists each platform and brand rule; filming selects, CGI, motion design and post-production follow the required crops, captions, sound treatments and exports. The price is tied to that version list, and an agency can own campaign approvals.

Who is it for?

Campaign teams adapting an approved master into platform-specific cuts, crops, captions, safe zones and audio versions.

How much does it cost?

The published budget guide for Digital and Social Video Adaptation is from RUB 180,000. The price follows the platform matrix, source-master condition, edit count, captions, sound treatments and exports.

What is the result?

The delivery is a platform-by-platform set of edits, crops, captions, sound treatments and technical exports.

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SCOPE AND ESTIMATE

Send the master and format list

Send the master or source project and the platform specification. The estimate will list cutdowns, reframing, graphics, subtitles, audio changes and export variants.

Send brief
About this page

Author and creator: SHAR Production. Published: . Modified: .