The brand needs a campaign-level film
WHEN IT FITS
A campaign format with controlled visual scale
The frame must look expensive and directed
AI and CGI should support the idea, not replace production
WHAT IS INCLUDED
What the campaign package contains
- Campaign concept, script and shot plan
- Live action, AI/CGI scenes and visual effects
- Editing, color, sound and campaign versions
PROCESS
From campaign message to broadcast-ready versions
- 01Shape the message
- 02Assign live action, AI and CGI by shot
- 03Create and combine scenes
- 04Prepare campaign deliverables
BEFORE PRODUCTION
Broadcast specifications and digital shots
Send the durations, broadcaster specification, mandatory packshot and legal frames, product rules and CGI or AI shot list. Production, compositing, sound, rights, QC and broadcast masters will be itemised.
QUESTIONS
What changes the TV commercial estimate
Is this suitable for TV?
Yes, if the task requires campaign-level direction, versions and clear post-production control.
Can it be used for digital only?
Yes. We often prepare shorter versions for social, digital ads and presentations.
What should we prepare before starting TV Commercials with AI and CGI?
Send the broadcaster specification, timing, packshot, mandatory legal frames, media plan and approved campaign idea. The scene list should identify where product accuracy or real performance rules out synthetic treatment.
Can one production cover several channels?
Yes. The package records the broadcast master, mandatory legal frames, packshot, cutdowns and broadcaster files.
SHORT ANSWERS
TV commercial production in brief
What is it?
A TV commercial with AI and CGI combines filmed and digital shots in a broadcast master. Packshot, legal frames, compositing, sound, rights, QC and broadcaster versions are listed separately. The brief includes broadcaster rules, brand assets and legal frames. Filming days, CGI or AI shots, motion design and the price are scoped from the approved master, cutdowns and technical delivery list. An agency can retain campaign strategy and media coordination.
Who is it for?
Broadcast campaigns that require a legal master, packshot and cutdowns while assigning each scene to live action, CGI or directed AI.
How much does it cost?
The published budget guide for TV Commercials with AI and CGI is from RUB 950,000. The price follows broadcast shots, packshot and legal frames, AI or CGI work, sound, QC and versions.
What is the result?
The delivery is a broadcast master, packshot, legal frames, cutdowns and broadcaster-ready files.
SCOPE AND ESTIMATE
Send the campaign brief
Send the campaign idea, media specification, packshot and legal requirements. SHAR will break the film into live-action, CGI, AI and post-production tasks, then price the broadcast master and adaptations.
Send briefAbout this page
Author and creator: SHAR Production. Published: . Modified: .
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