# Understand starting budgets and scope without treating a listed price as a binding estimate Canonical: https://sharprod.com/en/pricing/ Language: en Route ID: route.16be7067a98368a5b8f9 Page class: pricing ## Six verified starting points TV commercial with AI / CGI from RUB 950,000 Additional graphics, frame control and placement scope. TV format ↗ Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.23d32340fd1982fa ## Six verified starting points Classical production from RUB 1,200,000 Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.33ff222f894f7b11 ## Six verified starting points TV commercial with AI / CGI from RUB 950,000 Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.51cd2ebd7dcb05bf ## Six verified starting points Classical production from RUB 1,200,000 Crew, set, directing, edit, colour and sound. Full cycle ↗ Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.5bf06a4097ce8929 ## Six verified starting points AI video from RUB 300,000 Directed generation, edit, sound and agreed versions. AI production ↗ Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.763dcfe6368e3e11 ## Six verified starting points Hybrid production from RUB 1,800,000 Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.83bcea0bf380b646 ## Six verified starting points Commercial video from RUB 900,000 Concept, production, post-production and versions. Commercial ↗ Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.a43efa53d294d166 ## Video production pricing by scope Six starting points show the likely budget level for common formats. Choose the closest one; after the brief we will confirm the scenes, timing, rights and deliverables and prepare a preliminary estimate. Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.a644b203e757ae9a ## A frame shows production work, not its estimate Public work confirms production methods and execution range. Its budget, timing and commercial outcome are not transferred to a new brief or inferred from an image. Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.ad7cc87403b0d256 ## Four rules for reading budget guides Scope comes before a production number. Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.b54257ebe6200b6d ## How to read the service catalogue Each published figure is the current starting price for that specific service scope, not a fixed quote or a maximum budget. The final estimate follows the brief, production method, deliverables, timing and rights; it is not a fixed quote or offer. Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.c3413504c476f6b1 ## Six verified starting points Creative development from RUB 250,000 Concept, story framework and visual direction. Creative ↗ Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.c4e9b2c97a87b482 ## Six verified starting points AI video from RUB 300,000 Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.cf4e88bb6a0f8570 ## Six verified starting points Commercial video from RUB 900,000 Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.e0c5f1f3a1970b95 ## Six verified starting points Creative development from RUB 250,000 Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.e73658bed2ba780b ## Six verified starting points Hybrid production from RUB 1,800,000 Live action, AI, CGI and post allocated by scene. Hybrid ↗ Passage ID: passage.route.16be7067a98368a5b8f9.budget_timeline.ffaf689b739c3fd8 ## Scope before the number A planning guide does not replace the final estimate. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.080824d6da831ead ## Method and access Live action, AI, CGI, 3D, locations, people, product and source assets. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.09a3971a802bd658 ## Six verified starting points Directed generation, edit, sound and agreed versions. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.0b1332f6a2f3beeb ## Task and scenes Audience, message, runtime and unique-scene map. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.22b1a638b4de13e9 ## Four estimate layers A useful comparison keeps the same assumptions across proposals. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.2ef231c1b6e91587 ## Roles are fixed before estimating International contracts, payment and English-language material are agreed for the project. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.388b04c77aeec8d6 ## Post and versions Edit, colour, graphics, sound, languages, ratios and channels. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.3a6b81734774305e ## What matters beyond runtime? Scenes, method, access, team, versions, reviews, licences and rights. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.4046b565e18d0adb ## Is AI always cheaper? No. Iterations, consistency and artefact correction also create production work. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.41def3a9f312cb92 ## Questions about production pricing Guides, estimate logic, methods, versions, rights and handoff. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.4264a879664e33aa ## Six verified starting points Concept, story framework and visual direction. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.50b2efaa7515e24e ## Questions about production pricing Duration matters, but scene count, production method, access, people, assets, review gates, versions and rights can be more important than the final runtime. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.64fd5bab16734e24 ## Questions about production pricing Masters and agreed versions are listed in the scope. Source material, 3D models, licences and project files transfer only when the estimate and contract include them. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.6724d0ef42ac9858 ## When does the planning estimate need to be revised? When scenes, method, access, source material, versions, languages, timing, rights or the review path change. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.698d460d308d4ed4 ## Six verified starting points Not included automatically. Media placement, travel, talent and voiceover, music and stock, additional languages and versions, source files and project files are listed separately when the project requires them. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.6f451a0eb6d91da8 ## Six verified starting points Concept, production, post-production and versions. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.7a471a683388532e ## Questions about production pricing Sometimes fewer scenes, locations, languages or versions and usable source material can reduce work. Each change is checked against the main task and delivery requirements. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.8c784711f6fb8771 ## Scope before the number Runtime is one factor; a film or series is estimated from its actual production design. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.8f62ab07b484e220 ## Rights and reviews Music, stock, models, territory, usage period and approval owners. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.95541f78f7de16be ## Questions about production pricing No. Each figure is a planning guide for a defined scope. The final estimate follows the brief, production method, deliverables, timing and rights; it is not a fixed quote or offer. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.aa08cad0dac1f6b4 ## Six verified starting points Additional graphics, frame control and placement scope. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.aa19ed6b97d5efc2 ## Questions about production pricing The estimate can cover creative development, script, preparation, filming, AI, CGI, 3D, editing, colour, sound, versions, logistics, licences and usage rights. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.ad4b1d49d0aa297b ## Questions about production pricing A planning range can follow the initial brief. A detailed estimate requires checked inputs, a defined production method, deliverables, timing, rights and approval responsibilities. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.ad79e39ac0079348 ## A planning range and a final estimate are different documents Production planning is separated from contractual scope. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.c855a01f42acdfb0 ## Six verified starting points Each guide belongs to the stated scope and does not replace a final estimate. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.d2fab3ef04dab7ff ## Is this a package? No. Each figure is a guide for a described scope, not a universal quotation. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.d570f512708e2747 ## Six verified starting points Crew, set, directing, edit, colour and sound. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.e068ff84a53b855f ## Send the task and known constraints From the inputs, we define the production approach and a planning range, then list the questions and materials needed for the final estimate. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.e2ff9679e3382ddd ## Questions about production pricing No. AI iterations, consistency control, artefact correction, editing and rights can make a scene more demanding than expected. The route follows the task and required control. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.e440af9ba2a65898 ## Rights and files are listed Masters, versions, licences, source material and project files are defined in the estimate and contract. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.e9d45b10a81c80af ## Rights and files are listed Models, projects and third-party material are not automatic. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.f0e63aa451a259e2 ## Six verified starting points Live action, AI, CGI and post allocated by scene. Passage ID: passage.route.16be7067a98368a5b8f9.main_answer.faebf8939e185c71 ## Questions about production pricing Yes. Production-partner, white-label, NDA, English-language material, international contracts and payment, client contact, credits and publication are agreed before production. Passage ID: passage.route.16be7067a98368a5b8f9.next_step.4433de4358c42c42 ## Roles are fixed before estimating Production-partner, white-label and NDA work can keep client contact inside the agency. Passage ID: passage.route.16be7067a98368a5b8f9.next_step.73c27b6658cd97f4