# Verify the studio approach, team responsibilities and evidence in this published detail: The studio makes commercial, brand and product films with live action, CGI and directed AI video. Canonical: https://sharprod.com/en/about-premium.html Language: en Route ID: route.1e880426d690559522c4 Page class: authority ## Fewer assumptions, clearer production decisions The team needs one accountable production method Passage ID: passage.route.1e880426d690559522c4.authority_purpose.0674ccd3a78a1378 ## A visual system comes before the final assembly Click City. SHAR developed an AI-created animated world, camera movement and a recurring character while keeping the city and brand recognisable. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.1471c1e2ffe6a475 ## Each scene gets the method its claim requires Motion design explains systems, interfaces and data. Hybrid production combines methods only where the scene plan justifies the added handoffs. The choice is written into the estimate so the tool never becomes a vague promise. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.162fa7f801a3d835 ## The production method follows the job M-Techno. SHAR filmed macro and medium shots at the factory and built the edit around precision machining and the production environment. The finished film is used in sales negotiations, presentations and exhibition materials. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.17c429eef554ac9b ## Before the first production decision A producer connects the script, scene production, edit, colour, sound and delivery versions. The estimate names the working team, responsibilities and approval points before production begins. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.2c04a159e361e556 ## The scene list changes the estimate more than duration alone Exact dates are fixed after the scene list, mandatory materials and review route are accepted. Published starting guides are available on the pricing page ; they do not replace a project estimate. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.379b1f875b1a81c2 ## The handoff is defined before production starts Music, stock, fonts, archives and supplied brand materials are checked against the agreed channels, territories and term of use. Product and legal claims remain the client's approved source of truth. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.38e15dcc5cb509e6 ## Seven stages keep decisions visible 05 First edit and consolidated comments Passage ID: passage.route.1e880426d690559522c4.authority_purpose.46230dfa15092e44 ## Seven stages keep decisions visible 01 Brief and source-material review Passage ID: passage.route.1e880426d690559522c4.authority_purpose.4c0eddd4f063f728 ## Fewer assumptions, clearer production decisions Brand, product and legal details must survive every version Passage ID: passage.route.1e880426d690559522c4.authority_purpose.4ecb1fa948cbf02d ## Seven stages keep decisions visible 02 Script and approved claims Passage ID: passage.route.1e880426d690559522c4.authority_purpose.51908a44bc235daa ## A visual system comes before the final assembly Evotor. A B2B presentation film combined AI and post-production inside one visual system. SHAR does not claim campaign metrics or a commercial result for that project. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.6e6c449cf8314625 ## The people who estimate the route also produce the work Founder and executive producer Arseniy Aleksandrov reviews the brief, estimate, scene plan, production method and final delivery. Co-founder, production lead and director Alexandra Sher leads planning, directing, team coordination and the review of picture and edit. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.7992cc76c577a846 ## Use each trust signal for a different question START WITH THE PRODUCTION DECISION Passage ID: passage.route.1e880426d690559522c4.authority_purpose.8b778955576fa76b ## Each scene gets the method its claim requires Live action is used when real people, products, places or physical behaviour carry trust. CGI is useful when shape, materials, mechanics or an unbuilt object must be controlled, subject to approved geometry and material references. Directed AI can build stylised worlds and exploratory scenes when product facts do not depend on invented physical detail. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.9f01eae8e0609f98 ## Fewer assumptions, clearer production decisions Live action is used for real people and products, CGI for exact digital objects, and AI for controlled stylisation. Key frames and brand details are reviewed before the edit. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.a7e005bf176770a4 ## Seven stages keep decisions visible 04 Filming or digital scene production Passage ID: passage.route.1e880426d690559522c4.authority_purpose.c2586b9b3e71ff3e ## Seven stages keep decisions visible 03 Key frames and scene plan Passage ID: passage.route.1e880426d690559522c4.authority_purpose.c66b7432db4a1dc7 ## Before the first production decision SHAR delivers the approved master and the versions listed in the estimate and contract. Durations, subtitles, covers, source files and technical formats are included only when they form part of the agreed handoff. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.ce42f6bcded9ac09 ## The handoff is defined before production starts The delivery manifest can list the main master, cutdowns, aspect-ratio adaptations, subtitles, sound versions and technical specifications. Camera originals, editable project files and other source assets are included only when the estimate and agreement name them. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.d3a7cd6d10f7225a ## Seven stages keep decisions visible 06 Post-production, sound and colour Passage ID: passage.route.1e880426d690559522c4.authority_purpose.df2192c01b7ad3c9 ## Seven stages keep decisions visible 07 Masters, adaptations and handoff Passage ID: passage.route.1e880426d690559522c4.authority_purpose.e25e69c99b1c465f ## Before the first production decision The team first fixes the communication task, audience, placements, duration and scene list. Each scene then receives the production method that fits it: filming for physical trust, CGI for precise digital objects, AI for directed stylisation, or a controlled combination. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.e43001aa0dd5b148 ## Send the task before writing a technical specification Share the product or company, audience, channels, deadline, available materials, required facts and visual references. SHAR will return the open questions, production assumptions and an itemised route for the scenes, approvals and final files. If the format is still open, review the production services before sending the brief. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.e73ba6ee68bb2549 ## Hybrid AI video production for brands: AI video, CGI, 3D, and live action Clients work with the producer and directors who make the film. The estimate names the team, responsibilities, approvals and files to be delivered. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.eeda2ff1ec26b0e8 ## Hybrid AI video production for brands: AI video, CGI, 3D, and live action SHAR Production makes commercial, brand and product films with live action, CGI and directed AI video. One team carries the script, scene production, edit, sound, controlled post-production and delivery versions without an agency handoff. Passage ID: passage.route.1e880426d690559522c4.authority_purpose.ef8bff760a9c27a9 ## Fewer assumptions, clearer production decisions The project mixes filming, CGI, AI or motion design Passage ID: passage.route.1e880426d690559522c4.authority_purpose.f21159690eb4f9d2 ## The production method follows the job This work demonstrates live-action production for a technical B2B subject. It does not promise the same scope, schedule or commercial effect for a different brief. Passage ID: passage.route.1e880426d690559522c4.budget_timeline.00d8defca317d298 ## Fewer assumptions, clearer production decisions Before production we fix the script, scene list, schedule, approval points and version map. The final handoff follows those documents. Passage ID: passage.route.1e880426d690559522c4.budget_timeline.079f0d80c8feaf77 ## Approval gates protect quality and budget The calendar identifies which client asset or approval releases each production stage. Time spent waiting for missing materials or a decision is shown separately rather than presented as production time. Passage ID: passage.route.1e880426d690559522c4.budget_timeline.97d27ea5f4c4ab44 ## The people who estimate the route also produce the work Their roles do not replace the specialists assigned to a project. They keep the business task, creative direction, schedule and handoff connected when production moves between live action, CGI, AI, editing, sound and colour. Passage ID: passage.route.1e880426d690559522c4.budget_timeline.cab255347605c587 ## A visual system comes before the final assembly Lukoil. The team designed frames, animated graphics, assembled the edit and completed post-production. The documented master was delivered in 14 days. Passage ID: passage.route.1e880426d690559522c4.budget_timeline.d0ad8f217264bcf5 ## The scene list changes the estimate more than duration alone A short film can cost more than a longer one when a hero shot needs detailed product preparation, CGI, compositing, controlled lighting or extensive rights. The estimate itemises the selected route, team, scene production, post-production, licences and version matrix. Passage ID: passage.route.1e880426d690559522c4.budget_timeline.dae1aefa9e9dbc55 ## Approval gates protect quality and budget Up to two revision rounds are included at named review points when client comments arrive as one consolidated list. Text and edit pace can still be refined after the animatic, while a new shot, contributor, location or changed shot plan requires a separate estimate. Passage ID: passage.route.1e880426d690559522c4.budget_timeline.db06069e4d44ec0a ## Before the first production decision The script, scene list, visual direction, schedule, approval points and delivery map are fixed before the main build. This keeps exploration separate from decisions that have already been approved. Passage ID: passage.route.1e880426d690559522c4.budget_timeline.faa2035f3968c74f