# Use the material to make a concrete production decision about: An explainer video should let a buyer follow one process without turning the product into a slogan.

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## Research, design and localisation

Cost and timing depend on research, script approvals, diagram design, interface work, 3D scenes, narration, sound and localisation.

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## Related reading

Hybrid AI Video Production for B2B Marketing

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## Define the system boundary

An explainer brief needs the system boundary, user problem, process steps, terminology and proof that must stay technically accurate. Motion design reveals mechanisms that cannot be filmed, and post-production keeps the expert explanation, diagrams and product evidence in one sequence.

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## Accuracy before simplification

Simplify the presentation, not the mechanism. Any diagram, CGI sequence or interface animation should be reviewed by a product or engineering owner. The main explainer, a shorter sales version and modular process fragments can share one approved diagram system. Delivery includes captions, terminology checks and exports for the site, meeting room or exhibition screen rather than one undifferentiated master.

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## Explainer Video for Technology and Manufacturing

An explainer video should let a buyer follow one process without turning the product into a slogan. Screen capture, motion design and CGI each have a defined job, and the product or engineering team signs off terminology before narration and localisation are closed.

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