# Choose a full-cycle video format and understand the production scope for a brand brief Canonical: https://sharprod.com/en/video-production.html Language: en Route ID: route.251d0066cd0491ed00a1 Page class: primary_service_owner ## Before the production starts Budget depends on the format, duration, number of scenes, filming days, cast, locations, CGI or AI complexity, music, rights, schedule and final versions. SHAR prepares a preliminary range after the brief; published format guidance is available on the pricing page. Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.1dd466570268c3ec ## Timing follows the production map Concept work, preparation, filming or scene creation, post-production, approvals and deliverables shape the calendar. After the brief, a preliminary schedule maps the stages, approval dates, dependencies on client material and delivery of each version. Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.2a777998ff972892 ## Delivery The next stage starts after approval of the task and constraints; concept, script and key frames; production tests; first edit; and the master/version map. The approval owner and acceptance criteria for each gate belong in the project schedule. Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.371292f0e858d97e ## Make deliverables, cost drivers and timing visible A useful estimate exposes the work, versions, rights and handoff instead of compressing the project into a single unexplained line. Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.4c88bb9003aae5e2 ## The estimate follows the scene plan Cost depends on duration, scenes, shoot days, cast, locations, CGI or AI work, music, rights, schedule and versions. Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.558297e03c09d577 ## Inputs for the first production scope Product context, audience, channels, desired duration, deadline and available assets are enough to begin. The response will outline a production scope, estimate structure, schedule and version map. Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.59c913f6df249d60 ## How to compare video production proposals Revisions and the schedule stay manageable Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.75f8dd18176f8be9 ## Match the method to the risk in each shot Live action Real people, environments, interviews and physical behaviour carry the message Casting, locations, light, shoot days, rights and schedule Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.c2b8813fcb1fa1ad ## How to compare video production proposals Approval gates Checkpoints, approval owner and acceptance criteria Revisions and the schedule stay manageable Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.c85bb68450e8c462 ## Match the method to the risk in each shot Casting, locations, light, shoot days, rights and schedule Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.e2647742fa323145 ## The estimate follows the scene plan Published starting points are RUB 300,000 for a compact AI format, RUB 900,000 for a commercial film, RUB 1,200,000 for classic production and RUB 1,800,000 for a hybrid project. Each figure belongs to a defined scope, not a fixed package. See the Pricing . Passage ID: passage.route.251d0066cd0491ed00a1.budget_timeline.f8e768dc9d75133c ## White-label full-cycle production and NDA Roles, credits, communication and the handoff model are agreed before production. SHAR can work as a visible partner or behind the agency relationship. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.02c8c0f2441fb36c ## Concept and script Idea, narrative, references, key frames, script and the planned set of versions. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.0aaf6ce438c9a3a3 ## Match the method to the risk in each shot Real people, environments, interviews and physical behaviour carry the message Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.0ab5947bd92bcde3 ## Post-production Editing, graphics, compositing, colour, sound, artifact cleanup and approvals. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.0dc778929ff4188c ## Files for real channels The estimate lists music, stock, contributors, territory, usage period and channels. Source material and project files are included only when named in the handoff. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.1484148774a83a56 ## Match the method to the risk in each shot Stylised worlds, visual exploration and directed generative scenes fit the brief Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.17aff18a7f5781fa ## For brands, B2B teams and product companies SHAR records the message, approval chain, available assets and release channels before estimating the scene plan. Briefing and approvals can run remotely; filming logistics are planned for the approved locations. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.198c0634b07d1c0c ## How to compare video production proposals Music, stock, contributors, territory, usage period and channels Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.1a290f3504ddb040 ## Match the method to the risk in each shot One direction, key frames, compositing, colour and transitions Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.1a96db2bd9eb7ad4 ## How to compare video production proposals Master, cutdowns, formats, subtitles, source material and project files Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.20d375f7e3f4644a ## Match the method to the risk in each shot Motion design Interfaces, data, systems and graphic explanation are central Narrative logic, pacing, legibility and sound rhythm Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.227ff53d1e8b82a5 ## Match the method to the risk in each shot CGI / 3D Exact geometry, materials, pre-launch products or impossible cameras are required Models, textures, physics, rendering and product tolerances Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.251e55f2e61d1fd5 ## How to compare video production proposals Team and ownership Who produces, directs, accepts material and runs approvals Responsibility for each decision and stage is visible Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.3074f53d8ade3962 ## Match the method to the risk in each shot Human credibility, product precision and visual freedom are needed together Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.30c4756ede605deb ## Delivery Master, cutdowns, channel formats, subtitles and final files defined by the estimate. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.35416ae566873177 ## Pre-production and production Shoot preparation, scene creation, CGI or AI tests and production of the approved material. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.3e8a613e0a043b6a ## Match the method to the risk in each shot A short brief is enough to compare methods. For the generative route, read the separate guide to AI video production . Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.414467f092d6c9cf ## How to compare video production proposals The delivery package cannot remain implied Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.4a8ae150bdcaa586 ## How to compare video production proposals Responsibility for each decision and stage is visible Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.4f1b0f55e749fbd5 ## How to compare video production proposals Scope Script, preparation, live action or digital scenes, post-production and sound The same service label can hide a different amount of work Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.4fb7ab649a5d56ee ## Before the production starts Send the product context, audience, objective, channels, desired duration, deadline, available brand materials and references. This is enough to compare production methods and outline the first scope. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.55740237cd3f91c3 ## Match the method to the risk in each shot Hybrid Human credibility, product precision and visual freedom are needed together One direction, key frames, compositing, colour and transitions Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.5eefef3543f2793a ## Inspect the task, method and delivery in each case Each project page shows the finished material, production task, method and published delivery scope. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.5f972cb38183380b ## How to compare video production proposals Versions and handoff Master, cutdowns, formats, subtitles, source material and project files The delivery package cannot remain implied Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.63b087143e76c8ed ## Before the production starts Yes. Production-partner, white-label and NDA arrangements are possible. Roles, credits, communication and handoff are agreed before production starts. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.6763cd8ed0c952fc ## How to compare video production proposals Checkpoints, approval owner and acceptance criteria Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.6cac2004d05d83f1 ## Before the production starts The scope can include the brief, concept, script, pre-production, filming or scene creation, CGI or AI development, editing, graphics, colour, sound and agreed channel versions. The estimate defines which stages are included. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.710d57af9c7d4ef6 ## How to compare video production proposals Who produces, directs, accepts material and runs approvals Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.7196cf0028906163 ## Match the method to the risk in each shot Models, textures, physics, rendering and product tolerances Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.7640eedce5a4b3b0 ## Before the production starts Filming is useful for real people and environments, CGI for exact products and controlled digital scenes, and AI for directed generative imagery. A hybrid route combines them when one method cannot carry the whole job. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.7d6179f2ae88f5ba ## How to compare video production proposals What the proposal should show Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.842a62fe982b0ac1 ## Before the production starts The delivery can include a master film, shorter edits, horizontal or vertical formats, subtitles, graphics, sound variations and files prepared for the agreed channels. Source materials are included only when specified in the contract. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.85bc368c456f727c ## Match the method to the risk in each shot Continuity, artifacts, rights, brand safety and selection Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.87a3eac1c9732326 ## Full-cycle video production for brands and agencies DELIVERY Master and channel versions Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.8b4a95bf71225a59 ## Match the method to the risk in each shot Exact geometry, materials, pre-launch products or impossible cameras are required Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.953c3524280191c6 ## Production review points The exact sequence changes with the project and is fixed before production. Live action, CGI, AI and post-production are assigned only where they contribute to the agreed result. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.988a1bcb54b86223 ## Full-cycle video production for brands and agencies FORMAT Live action / CGI / AI / hybrid Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.9ba42045fdfaefcc ## Match the method to the risk in each shot Interfaces, data, systems and graphic explanation are central Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.9ef976a530ff7be3 ## Match the method to the risk in each shot A project may use one method or several. We compare frame control, product accuracy, the need for real people and the number of adaptations rather than choosing a technique for novelty. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.a80394dd2b3fd5ea ## How to compare video production proposals The licence must match the real release plan Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.bd95f9f8694d561d ## How to compare video production proposals The same service label can hide a different amount of work Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.bdf3c6d49866a2c7 ## Match the method to the risk in each shot AI video Stylised worlds, visual exploration and directed generative scenes fit the brief Continuity, artifacts, rights, brand safety and selection Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.c3e34db496cb9484 ## Define the audience, message and delivery package The brief records the audience, message, channels, deliverables and constraints. Those inputs determine which scenes are filmed, built in CGI or produced with directed AI. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.cf4660240c2158da ## Task and boundaries Audience, message, channels, duration, deadline, available assets and approval criteria. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.cf8d920b4628e95f ## Before the production starts Timing depends on concept development, preparation, filming or scene creation, post-production, approvals and the number of deliverables. A project calendar is prepared with the proposed scope. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.d210bc17ee54177c ## How to compare video production proposals Rights Music, stock, contributors, territory, usage period and channels The licence must match the real release plan Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.d41829cc4934f752 ## How to compare video production proposals Script, preparation, live action or digital scenes, post-production and sound Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.e384d7faf9c9d082 ## Before the production starts Scope, method, timing, deliverables, agency collaboration and the inputs for a preliminary estimate. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.e51c77eed8acdeb0 ## Match the method to the risk in each shot Narrative logic, pacing, legibility and sound rhythm Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.e52ad4360cf22107 ## Files for real channels The scope can include a master film, short edits, horizontal or vertical versions, subtitles, graphics, sound variations and agreed channel files. Passage ID: passage.route.251d0066cd0491ed00a1.commercial_overview.eae4037a496c7371 ## Full-cycle video production for brands and agencies SHAR produces commercial, brand and product video. The brief fixes the audience, message, channels and versions; the scene plan assigns live action, CGI or AI, followed by post-production and delivery. Passage ID: passage.route.251d0066cd0491ed00a1.definition.f5b941bc671b7778 ## Start with the frame. Then inspect the production system. Showreel 2026 brings together commercial films, live action, CGI, AI and hybrid scenes. It is a concise view of SHAR's visual range, followed by detailed public cases. Passage ID: passage.route.251d0066cd0491ed00a1.evidence_case.a35947582310ea4a