# Choose a format and next step for the disclosed need: We make commercials, product films and B2B videos from concept to delivery. Canonical: https://sharprod.com/en/ Language: en Route ID: route.272fe5ed69e1893a1095 Page class: home ## Production formats Cost depends on the script, production method, filming scope, rights and number of final versions. The pricing page provides format-level guidance; a project estimate follows the brief. Passage ID: passage.route.272fe5ed69e1893a1095.budget_timeline.3c4f6d110b65fa78 ## Questions about video production, AI video and CGI Cost depends on the script, schedule, filming scope, graphics complexity, rights and number of final assets. The pricing page provides guidance; a project estimate follows the brief. Passage ID: passage.route.272fe5ed69e1893a1095.budget_timeline.beb5c92a10d8b8c7 ## Full-cycle video production From brief and concept through live action or CGI/AI, post-production and final versions. The route follows the required accuracy, schedule and project risks. Passage ID: passage.route.272fe5ed69e1893a1095.budget_timeline.c1543b857eeb6f44 ## Hybrid production for a brand or product launch: when shooting, CGI and AI deliver the strongest result Start with the production format and a realistic budget range. The brief page shows what to send, while the cases and studio materials provide evidence. Passage ID: passage.route.272fe5ed69e1893a1095.budget_timeline.fd2da74bbb2ec894 ## Live-action, AI and CGI production Scenes are produced to the approved plan; in a hybrid project, each method is assigned to specific shots. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.0dfb5d555a251703 ## CGI and 3D product video Models, materials, camera, lighting, animation, rendering and compositing for products, mechanics or environments that need full control of the frame. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.0f315049c6584328 ## Commercial video production From the message and script through live action, graphics, editing, sound, rights and agreed delivery versions. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.150eaea10aac3288 ## For brands and marketing teams Commercial and product films for campaigns, launches, websites, presentations, social media and television. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.2fdc9b5b264c3363 ## Questions about video production, AI video and CGI Yes. The method is selected scene by scene, then the material is combined through editing, compositing, colour and sound. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.42cf82da8acd2b23 ## AI video For stylised environments, visual metaphors or scenes that are difficult to build physically. Recurring brand and product details are checked frame by frame. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.45f28c1d21bfa943 ## Production formats Films and series formats for business goals Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.4975604b6db8612f ## Hybrid For work that needs a real environment and controlled graphics. Hybrid video production assigns the method scene by scene. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.6964c967a9e7f450 ## Awards and festival selections Published festival selections and SHAR Production awards are collected here. Details and supporting references are available in the awards section. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.75abb7aabfd55647 ## Concept and production script The task, message, scenes, visual system, production methods and approval points are documented before production. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.7c5244ad1ee458e3 ## Production formats AI videos for social and digital channels Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.8dc5df158d922e65 ## AI video production for brands A controlled pipeline covering the visual system, key frames, scene generation and selection, clean-up, editing, sound and agreed platform versions. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.9c0d357dadba3fc6 ## Brief and business objective We document the product, audience, channels, target date and available materials. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.a083e4a846e6395d ## Live action, AI, CGI, 3D and VFX Approved scenes are produced with the selected methods and brought into one visual system. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.a3c9e9b644245453 ## Questions about video production, AI video and CGI Direct answers about methods, scope and project estimates. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.a563a239f26e043d ## Discuss your video project Describe the product, audience, channels and target date. We’ll use that to recommend a production method and define the estimate. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.b094c69377e94246 ## Editing, sound and post-production Editing, colour, graphics, compositing and sound are completed as one final film. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.b30ecd7dc7f696b7 ## CGI and 3D For precise geometry, materials, lighting, camera movement and products or spaces that must be shown before they physically exist. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.b5c9a6a81c6e10be ## Hybrid video production: AI, CGI and live action We film people and real textures, build precise geometry in CGI and can use AI for stylised environments. The method is assigned scene by scene before the estimate. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.b7ca8ed983ea0d46 ## Hybrid AI video production for brands: AI video, CGI, 3D, and live action Video production services: AI, CGI, live action and hybrid Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.bca6cce74d2d1f1c ## Live action For people, real textures, spaces and actions where credibility depends on physical presence. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.c41209325bbc737b ## Questions about video production, AI video and CGI The brief, concept, script, preparation, live action or digital scenes, editing, colour, sound, graphics, the master film and agreed platform versions. The exact scope is documented in the estimate. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.c79a061da61e7cb4 ## For advertising and creative agencies We take on the production part of a brief or concept, with roles, approvals, rights and hand-off defined in advance. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.c8150c4777bd2625 ## Production formats TV and brand films for companies Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.d34747fa62dad55c ## Lukoil Start with a short brief? Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.d56258148c4e651d ## Master film and platform versions We deliver the master and agreed versions for websites, presentations, social media, television or digital campaigns. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.e47c453e82ff7174 ## Questions about video production, AI video and CGI AI suits stylised worlds and visual metaphors, CGI provides precise geometry and materials, and live action brings people and real textures. Hybrid production combines them when one method is not enough. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.e737dd866503e63c ## Questions about video production, AI video and CGI Yes. SHAR works with brands and agencies in Russia and on international projects; the team, production method, rights and hand-off depend on the brief. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.e93a60a1e15bed16 ## SHOWREEL 2026 AI, CGI, live action and post-production Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.ee752d6894ad19fe ## Hybrid AI video production for brands: AI video, CGI, 3D, and live action We make commercials, product films and B2B videos from concept to delivery. One team handles live action, AI/CGI, editing, sound and platform versions. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.ef7df6032dc6bf4f ## Concept and production plan We define the message, visual system, scenes, production methods, estimate and approval stages. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.efea40f47b1dd650 ## AI video, CGI or live action: choosing the right method Start by deciding what must be real and precise in the frame and where visual freedom matters more. One film can use a single method or combine several. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.fb08e3044333368e ## Post-production and delivery versions We complete editing, colour, graphics, compositing and sound, then prepare the master and agreed delivery versions. Passage ID: passage.route.272fe5ed69e1893a1095.main_answer.fe3db5d41ed6857b ## B2B explainer video production Script, interface or process, animation, sound and versions for websites, sales and presentations—built for complex products, SaaS and manufacturing. Passage ID: passage.route.272fe5ed69e1893a1095.workflow.031390def10f9f7b ## For B2B, technology and manufacturing companies Product, interface and process films for sales, presentations, exhibitions and websites. Passage ID: passage.route.272fe5ed69e1893a1095.workflow.cf896a683816d919