# Use the material to make a concrete production decision about: AI video for a product launch is scoped around locked product frames and approved claims.

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## Where generated scenes need limits

Keep exact interfaces, packaging and product behaviour under manual control. AI is suitable for atmosphere and impossible settings only after the product frame is protected. Launch cost is driven by the number of hero shots, product cleanup, CGI or AI iterations, approval speed and the delivery package for paid and owned channels.

Passage ID: passage.route.43efce6b9a60b5ade6a0.budget_timeline.34062be013813193

## AI Video for Product Launches

AI video for a product launch is scoped around locked product frames and approved claims. Generated environments can extend the campaign, while filming, CGI cleanup, motion design and post-production preserve packaging, interfaces and legal frames across the hero film and short versions.

Passage ID: passage.route.43efce6b9a60b5ade6a0.main_answer.4b836047c1517464

## Lock the launch date and hero features

For a product launch, lock the release date, claim, hero features, available product assets and required cutdowns. Each shot should have a job in the launch sequence. Motion design prepares pack copy, legal frames and channel-specific titles. Post-production then checks those elements against the locked product views in every export.

Passage ID: passage.route.43efce6b9a60b5ade6a0.main_answer.b01b9255a8f0d952

## Hero film and product cutdowns

The hero launch film, cutdowns and product-only fragments share one approved shot list. Delivery review checks product continuity, offer wording, legal frames, captions and campaign ratios before the master is used to create the shorter versions.

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