# Define a 3D packshot workflow for controlled product and material presentation Canonical: https://sharprod.com/en/services/3d-packshot-video.html Language: en Route ID: route.4e8b07a03d40842c61d2 Page class: primary_service_owner ## Price variants by their differences Planning a product variant set Passage ID: passage.route.4e8b07a03d40842c61d2.budget_timeline.24240432116c5203 ## Asset readiness drives the estimate Budget, rights and handoff stay in one scope. Passage ID: passage.route.4e8b07a03d40842c61d2.budget_timeline.34093a600c88db3b ## From RUB 350,000 Model readiness, materials, shots, simulation, render and versions shape the estimate. Passage ID: passage.route.4e8b07a03d40842c61d2.budget_timeline.4e20a1a41fc9de56 ## Price variants by their differences CAD handover for selected shots Passage ID: passage.route.4e8b07a03d40842c61d2.budget_timeline.8cdda0ff41406b06 ## Before estimating a 3D packshot The published starting guide is RUB 350,000. The estimate depends on model readiness, object complexity, materials, shots, simulation, render quality and delivery versions. Passage ID: passage.route.4e8b07a03d40842c61d2.budget_timeline.9285a7cd13991219 ## From RUB 350,000 A per-second or per-minute 3D animation cost can be calculated for an agreed project by dividing its estimate by the finished film duration. That result is not a universal rate. A short film still needs model, material and scene preparation; a new model, complex motion or simulation changes the scope. Compare proposals using the same inputs, scene count, movement, render quality, revisions and versions. Separate reusable assets from work that must be created again. CGI production scope . Passage ID: passage.route.4e8b07a03d40842c61d2.budget_timeline.9596f43cd090f32d ## Price variants by their differences A different colour, package volume or construction may require different work. Do not assume that every SKU is a texture swap. List the differences and required views for each version. Specify films, stills and model reuse rights separately; one deliverable does not automatically include the others. Passage ID: passage.route.4e8b07a03d40842c61d2.budget_timeline.b96bdffdfbb768da ## Before estimating a 3D packshot Inputs, accuracy, budget, rights and handoff. Passage ID: passage.route.4e8b07a03d40842c61d2.budget_timeline.ea10e9e162245ce3 ## Before estimating a 3D packshot Live action can be the better route when real handling, texture behaviour or human use matters more than a fully controlled digital object. The method follows the shot requirement. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.0714d15caa90cf97 ## Separate model, look and motion Render Quality and versions Changes after computation Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.0826a4e7b84245c4 ## Before estimating a 3D packshot Geometry, labels, materials, key frames and motion are reviewed at separate gates. Material changes are resolved before final rendering wherever practical. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.0a8a9a9191da59e8 ## The client approves product facts SHAR does not invent product specifications or visual tolerances. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.0aa22be92e99d818 ## Files transfer only when listed Agency production, white-label, NDA and international work are agreed before production. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.1125c7eeba417982 ## Inspect what the supplied model contains Manufacturing CAD may include fasteners, internal assemblies and small details that are invisible in an advertising shot. An exterior packshot and a cutaway need different preparation. Supply a current product image and identify the parts the film needs to show. Provide surface references and label artwork separately if they are absent from the model. This helps establish what is reusable and what the chosen shots still require. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.22b97fddeec93b29 ## Approve views for each format A product rotation may work in a wide frame but hide a label or crop an essential detail vertically. Show where text and the final brand message will appear. Different aspect ratios can require another camera, path or object position rather than a new export alone. Review the required product views in each version before final rendering; a later change can affect more work. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.33358d6700fef581 ## Send the product model, dimensions and approved references Unreal Engine: Cinematic render passes Unreal Engine documentation for render passes used in downstream compositing. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.3b632b533908744f ## Separate model, look and motion Animation Camera and motion Late storyboard change Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.3f69f73bd294674a ## Separate model, look and motion Each layer has its own approval evidence. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.422da52a7c6b5176 ## Product appearance is reviewed before motion Published WINLAB frames are used only as product-appearance references; they do not imply a specific 3D production method. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.48540294bc11028c ## Where are changes approved? Geometry, look and key frames are reviewed before animation and final rendering. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.50390f133f1c9c1e ## Separate model, look and motion Lookdev Materials, colour, labels Unapproved reference Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.555e756cc7b49035 ## Which inputs help? CAD, drawings, dimensions, approved artwork and product references reduce reconstruction risk. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.58e68fc76756d990 ## What is a 3D packshot? A controlled digital product scene with an approved camera, materials and lighting. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.63690816aa094a2c ## Before estimating a 3D packshot The scope identifies rights for supplied assets, fonts, music, stock and third-party models. The client confirms that product files can be used for the agreed production. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.67c8e67167b9ae36 ## What to confirm before modelling We confirm product accuracy, source readiness, shot purpose and delivery scope before modelling starts. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.9d714448f9635e13 ## Separate model, look and motion Model Shape and dimensions Incomplete source data Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.a1dde4fcb4b8093b ## Send the product model, dimensions and approved references We will audit the inputs before defining tests and an estimate. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.a9bbe379365bc353 ## When should we film? Film when real handling, texture behaviour or human use carries the shot. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.c0081082a28cde8b ## Files transfer only when listed Rights and licences are checked; models, scenes and project files are not automatic. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.c60af340f15445e5 ## Where product accuracy is reviewed Geometry, labels, materials and motion are approved before final rendering. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.c95654dbe68f08d8 ## Before estimating a 3D packshot CAD, an existing model, drawings, dimensions, packaging artwork, label files, colour references and physical samples can reduce uncertainty. SHAR audits the available inputs before estimating. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.e68a9324d9845216 ## 3D packshot video with controlled product accuracy CONTROL Model / lookdev / key frames Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.f72f9d04cf6809ef ## Before estimating a 3D packshot Rendered masters and agreed versions are delivered as specified. Models, scenes, textures and project files transfer only when the estimate and contract include them. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.fb50d2dea5e10253 ## Before estimating a 3D packshot It is a product-focused CGI sequence built from controlled geometry, materials, lighting, camera and animation. The scope defines which product details must match approved references. Passage ID: passage.route.4e8b07a03d40842c61d2.commercial_overview.fb9e2d6886f5e3e9 ## 3D packshot video with controlled product accuracy Product modelling, materials, lighting and animation with separate approval gates for geometry, packaging and key frames. Passage ID: passage.route.4e8b07a03d40842c61d2.definition.4d57870919da734a