# Compare alternatives, risks and controls using the published detail: AI video is rational for speed and visual hypotheses.

Canonical: https://sharprod.com/en/comparisons/ai-video-vs-classic.html
Language: en
Route ID: route.9b17f792724cbff914d8
Page class: comparison

## When to choose hybrid

Campaign-level material where live action, AI, CGI and compositing must work together.

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.48e0140db798b7b7

## Questions to answer before production

When the brief needs fast visual hypotheses, stylised environments or a set of digital versions. Faces, products, copy and brand assets still require manual review.

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.5fb3de1e85d87f06

## AI Video or Classical Production

AI video is rational for speed and visual hypotheses. Classical production is stronger when people, real locations and trust are central.

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.81e819c7cb9c73be

## Questions to answer before production

Apple: ProRes and ProRes RAW Official Apple information about the ProRes and ProRes RAW professional codecs.

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.8222f3a35e6372e3

## When to choose CGI

Product mechanics, architecture, 3D visualization and details that are difficult to film.

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.98afad2d0505d3fc

## Questions to answer before production

Author and creator: SHAR Production . Published: 2026-06-05 . Modified: 2026-08-03 .

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.a5ba51c19b3e39af

## Protect the shots the audience must trust

Use filming when a recognisable person, exact product action or documentary setting is the proof. AI can build controlled environments around those shots, but the brand assets and claims still require manual review.

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.a70385907ef6a21f

## AI Video or Classical Production

Reviewed 3 August 2026 · Arseniy Aleksandrov, founder and executive producer

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.cb0768ebb92a4e5d

## Questions to answer before production

Classify each shot as real, geometrically exact or stylised. Keep trust in live action, exact form in CGI and controlled stylisation in AI, then combine them in one master.

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.ccca7cfdc3c4c464

## When to choose AI

Fast launch, digital campaign, visual test, short versions and controlled generation.

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.e95682ac9ecb6726

## Questions to answer before production

Use filming when the proof is a recognisable person, an exact product action, an interview or a documentary setting. Those shots should not be judged on production speed alone.

Passage ID: passage.route.9b17f792724cbff914d8.main_answer.ef6b1f3ba4c8d559