# Explore how the City Lights poster style became a one-day promotional film for TV, venue screens and digital placements.

Canonical: https://sharprod.com/en/cases/ogni-big-city-agata-kristi.html
Language: en
Route ID: route.a286469d625ff3299413
Page class: case

## City Lights / Agata Kristi

For the City Lights festival at Lenfilm and Vadim Samoylov’s concert programme, SHAR Production made an animated poster and a 10-second promotional film in one day.

Passage ID: passage.route.a286469d625ff3299413.case_summary.423fee42ea2c85cd

## A final frame that stands alone

The end frame carries the event information clearly even when the motion stops, making it suitable for different display formats.

Passage ID: passage.route.a286469d625ff3299413.case_summary.490a64e4287e2b55

## Brief

Create promotional video for the City Lights festival at Lenfilm and Vadim Samoylov’s concert programme in one day. The work needed to function on television, venue screens and in digital placements.

Passage ID: passage.route.a286469d625ff3299413.case_summary.6ca2ddf50d9f2b6d

## Outcome

The 10-second film and visual material for TV, venue screens and banner formats were completed in one day.

Passage ID: passage.route.a286469d625ff3299413.case_summary.f559ac9d5e12d054

## Approach

We animated the existing poster style using graphic light rays, St Petersburg imagery and architectural details. The closing frame was composed as a readable poster in its own right.

Passage ID: passage.route.a286469d625ff3299413.case_summary.fc5e710424fdfac7