# Choose a commercial production approach across creative, live action, graphics and adaptations Canonical: https://sharprod.com/en/services/commercial-video-production.html Language: en Route ID: route.f87f8fe32def4f3e3925 Page class: primary_service_owner ## From RUB 900,000 for a full project The guide covers full-cycle commercial video; the exact estimate follows the script and production map. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.03e5076fea5e0216 ## From RUB 900,000 for a full project The preliminary estimate separates creative, production, post-production, rights and the version map. Media placement and additional materials appear only when included in the agreed scope. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.0611316b7ec7fbbc ## Before the estimate and script Concise answers on cost, timing, scope, methods, versions, agency collaboration and the inputs required for a first estimate. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.0f501d0ea2ad97f1 ## Choose the production method shot by shot A commercial can be filmed, digitally built or hybrid. The choice follows product accuracy, the need for real people, visual freedom, schedule and production risk. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.24c3e787f186a755 ## Budget, rights and timing belong in the production design A useful estimate explains which decisions build the film and what the team receives after final approval. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.5e518b5218382a57 ## Release files Before the script, the brief fixes one message, the intended viewer action and required product facts. The client supplies and approves required legal copy, advertising claims, offer prices and terms shown in the film, trademarks and source material before scene production. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.5ffbca52d64ede31 ## Choose the production method shot by shot Casting, locations, shoot days, props, music and usage rights Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.64b06bf33e71b216 ## Before the estimate and script A full-cycle commercial video at SHAR starts at RUB 900,000. A separate short AI format starts at RUB 300,000. The final estimate depends on the script, scenes, shoot days, cast, locations, CGI or AI work, sound, versions, schedule, rights and licences. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.6efdf24c808e808b ## Choose the production method shot by shot Live action Real people, products, environments, performance and physical texture carry the idea Casting, locations, shoot days, props, music and usage rights Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.b8b7425e7c05956d ## Before the estimate and script Timing follows the approved scope. Concept development, pre-production, filming or scene creation, post-production, approvals and channel versions all affect the calendar. SHAR outlines a preliminary schedule with the estimate after the brief. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.cbf4e86cab61ca6a ## Versions and handoff Review gates cover the message and script, key frames or storyboard, cast, locations and product assets, first edit, master and version map. The schedule names the client-side approver and response deadline for each gate. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.cf1926f2a9b20ee1 ## Timing follows the scene plan SHAR outlines budget and timing after the brief rather than applying one promise to every format. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.f01561a2a2f81591 ## From RUB 900,000 for a full project A separate short AI format on the Pricing starts at RUB 300,000. It is not a universal commercial-video price. Passage ID: passage.route.f87f8fe32def4f3e3925.budget_timeline.fff4aa797fa94bc2 ## Campaign brief Product, audience, message, placements, duration, deadline, assets and approval chain. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.009f345b3e2ccae2 ## Before the estimate and script Live action is useful for real people, products and environments. CGI gives precise control over geometry and materials. AI supports directed generative scenes. A hybrid route combines methods when one technique cannot satisfy every shot. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.0169b45dac39325f ## Before the estimate and script Yes. SHAR can work with agencies as a visible production partner or white-label and under NDA. Team roles, client communication, credits, approvals and handoff are agreed before production. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.0fd695ee7d67281e ## Cutdowns Separate edits for agreed durations, designed around the message rather than mechanically cropped. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.1af716508011d615 ## Before the estimate and script Send the product or service, campaign objective, audience, placements, desired duration, deadline and available brand assets. A finished script is not required for the first production comparison. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.1b01fd55cd982d13 ## Inputs for the campaign scope YouTube: Create Shorts Official publishing guidance for vertical short-form YouTube videos. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.20fe3a60cbc28558 ## Choose the production method shot by shot Exact geometry, materials, pre-launch products or controlled digital scenes are required Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.21079511c0fffb10 ## Define usage before production The estimate lists paid placements and brand-owned channels, territory, usage period, cast and voice-over, music, stock, fonts, source material and project files. Terms for selected generative tools are considered during the rights review. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.2359068b4ad88c57 ## Choose the production method shot by shot AI video Directed generative scenes, stylised worlds or visual exploration fit the brief Continuity, artifacts, rights, brand safety and selection criteria Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.35b3e08edf288222 ## Inputs for the campaign scope Product context, audience, placements, desired duration, deadline and available assets are enough for the first conversation. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.39106f524cc495f9 ## Before the estimate and script The scope can include the communication task, concept, script, pre-production, live action or digital scene creation, editing, graphics, colour, sound and agreed delivery versions. The exact handoff is fixed in the estimate and contract. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.3a73168de7786205 ## Choose the production method shot by shot Real people, products, environments, performance and physical texture carry the idea Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.44b023bf90dd83a6 ## Choose the production method shot by shot CGI / 3D Exact geometry, materials, pre-launch products or controlled digital scenes are required Models, tolerances, textures, physics, cameras and rendering Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.489c31039ed0e10e ## Release files For each placement, the version map lists duration, aspect ratio, safe zones, sound or silent-first treatment, subtitles, CTA, end card and technical export. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.4c0de4f9f413df6a ## Choose the production method shot by shot Models, tolerances, textures, physics, cameras and rendering Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.53522e6155c9b519 ## Master film The approved narrative, visual system, edit and sound in the primary duration. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.54552503a223cab0 ## Choose the production method shot by shot Directed generative scenes, stylised worlds or visual exploration fit the brief Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.556edbb9e51b2fb4 ## Direct production for a brand or agency A brand can involve SHAR in concept development and full production. An agency can provide an approved idea, script or individual production block. Responsibilities are fixed before work begins. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.5c7651da6396a925 ## Plan the master film and channel versions together Audience, message, placements and technical constraints are mapped before the script. The master and additional versions can then be designed together when they are part of the agreed scope. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.5e10c36e6f6bbb1b ## Timing follows the scene plan Concept work, preparation, filming or scene creation, graphics, approvals and the number of versions shape the calendar. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.6e57cb48596741c5 ## Concept and script Idea, narrative, references, key frames and the planned master and additional versions. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.6ef379337357dfac ## White-label commercial production and NDA Team roles, client communication, approvals, credits and handoff are agreed before production. SHAR can work visibly or inside the agency relationship. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.79ce75916d7af654 ## Commercial video production for campaigns and launches METHOD Live action / CGI / AI / hybrid Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.8115348428d92f17 ## Choose the production method shot by shot Key frames, compositing, colour, transitions and ownership of each shot Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.848b93546e71ea0d ## Production and post Filming or scene creation, editing, graphics, compositing, colour, sound and approvals. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.8d1c90dee9f34760 ## Inspect the product, environment and visual decision in the frame Each project page shows the published film, production method and delivery described for that work. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.92f74d1c20ddf990 ## Choose the production method shot by shot Continuity, artifacts, rights, brand safety and selection criteria Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.a28e064a10987944 ## Choose the production method shot by shot Live-action credibility, CGI accuracy and AI freedom must share one visual system Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.c0f3377faeaed9de ## Define usage before production Rights, credits and additional materials are fixed in the estimate and contract. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.c63e04f71f8c29ec ## Pre-production Estimate, calendar, cast or assets, locations, CGI or AI tests and acceptance criteria. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.ce780cbc56053fab ## Five campaign review points Before production, the estimate lists the campaign message, visual references, scene plan, post-production and version map. Each item has an approval point. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.d1cf68484a8089a9 ## Choose the production method shot by shot Hybrid Live-action credibility, CGI accuracy and AI freedom must share one visual system Key frames, compositing, colour, transitions and ownership of each shot Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.d6af6bfd011c954a ## Frame formats Horizontal and vertical versions planned around composition, graphics and titles. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.d8e92ce3f1118b58 ## Versions and handoff Master, agreed adaptations, technical exports and materials included in the contract. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.de304a6e597dad5b ## Before the estimate and script The package can include a master film, cutdowns, horizontal or vertical versions, subtitles, titles, graphics and agreed technical exports. The version map is defined before production so it can shape the script and framing. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.e853cbbf48cebcb6 ## Inputs for the campaign scope TikTok Ads: Video package specifications TikTok specifications for product video packages, end cards, music and branding. Passage ID: passage.route.f87f8fe32def4f3e3925.commercial_overview.f313ae3e999a6380 ## Commercial video production for campaigns and launches A commercial starts with the campaign message, script, placements and required versions. The scene plan then assigns live action, CGI or AI and lists post-production and usage rights. Passage ID: passage.route.f87f8fe32def4f3e3925.definition.6483fa502eb14b6f ## Choose the production method shot by shot The brief records the audience, message, placements and required versions. The shot list then assigns live action, CGI, AI or post-production. Passage ID: passage.route.f87f8fe32def4f3e3925.workflow.a3446d53ab9c47be