CASE STUDY
Pinskiy & Co AI Food Video
A seven-day AI video series for Pinskiy & Co with food, Moscow locations and recognizable brand details, produced without a traditional shoot.
Client
Pinskiy & Co
Service
AI video production
Delivery
7 days
Production approach
SHAR developed the visual system for characters, Moscow locations, dishes and brand assets, then reviewed product readability and frame details before delivery. The completed project reduced the approved production budget by 40% by removing the shoot crew and location costs. Created with the participation of YUGA Vision.
Project details
PROJECT CONTEXT
Project details
Brief
The project was created for Pinskiy & Co.
The project format is a short-form brand video series.
The task was to preserve brand details, Moscow locations, product readability and recognition in an animated style.
The visual concept covers characters, Moscow locations, dishes and core brand assets.
What SHAR produced
SHAR completed the AI production and reviewed product readability and brand details frame by frame.
The project was produced without a shoot crew or location.
Deliverables
The team completed the short video series in seven days, with a confirmed 40% saving against the approved production budget.
YUGA Vision participated in the project.
Confirmed project details
Historical budget for this specific project: RUB 700 000–1 200 000. This is project context, not a current service price.
The project production phase took 7 days.
The visual production used AI without a traditional shoot; manual art direction, selection, compositing, editing, sound and QC remained part of the process.
The full cycle from confirmed start to final delivery took approximately 10 days.
Current comparable service price
Current comparable guide for the related service: from RUB 300,000. This is the owner-approved service floor effective 2026-08-31, not a recalculation of this case's historical budget or a fixed quote.
Project details
A COMPARABLE PROJECT
Inputs for an AI product film
Send product photography or footage, brand rules, mandatory details and release channels. The estimate can then separate AI scenes, manual product cleanup, editing and delivery versions.
ABOUT THE PROJECT
What matters for a comparable brief
What was the Pinskiy & Co production task?
Produce a seven-day AI video series with food, Moscow locations and recognisable brand details without a traditional shoot.
How was product recognition controlled?
The team built a visual system for characters, locations, dishes and brand assets, then manually reviewed product readability and frame details.
What does the published case prove?
It documents the released material, stated production method and approved budget saving for this project; it does not promise the same result for another brief.
About this page
Author and creator: SHAR Production. Published: . Modified: .