SHAR / DIRECTED AI VIDEO

AI video production for brands

SHAR produces AI video from approved key frames and a scene list. The team directs generation, selects and cleans frames, edits, adds sound and prepares the agreed channel versions.

Send a briefContact
  • CONTROLKey frames → approved scenes
  • DELIVERYMaster film and channel versions
  • BUDGETfrom RUB 300,000
AI CASEPinskiy & Co ↗

01 / WORK

Directed AI and recognisable brand details in the Pinskiy & Co case

The public Pinskiy & Co case shows a stylised AI world built around recognisable details of the brand and setting. It is evidence of the material and process, not a promise that every brief should produce the same visual result.

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Frame from the Pinskiy and Co AI food videoAI / FOOD VIDEOPINSKIY & CO

BEFORE PRODUCTION / QUICK ANSWERS

Four answers before choosing a method

These points help shape an early brief. The method, rights, schedule and delivery package are confirmed after the source materials and channels have been reviewed.

What is directed AI video production?

Directed AI video uses art direction, approved key frames, scene selection, editing, sound and artifact cleanup. Generation is one stage of the work.

When does an AI advertising film fit?

It fits stylised worlds, visual metaphors and campaigns where controlled variation matters more than documentary product accuracy or physical performance.

How do we start an AI video project?

Send the task, audience, channels, desired duration, deadline and available brand assets. SHAR then lists the required key frames, generated scenes, cleanup, edit, sound and delivery versions for the estimate.

What protects the brand?

The visual system, permitted source materials, rights, acceptance criteria and channel versions are fixed before volume scene production.

02 / BOUNDARIES

Where AI belongs in the shot list

Product accuracy, real people, rights, schedule and cleanup requirements decide the method for each shot. Scenes that need exact objects or documentary trust move to CGI or live action; directed AI stays with controlled stylisation.

RouteUseful whenMain production risk
AI onlyStylised worlds, visual metaphors and generative scenes do not require documentary accuracyCharacter and object continuity, artifacts, typography and predictable revisions
AI + live actionReal people, products and trust need to remain physically credibleMatching light, camera movement, texture and colour across the methods
AI + CGIA generative environment needs exact geometry, packaging or a controlled product objectProduct tolerances, compositing, scale, materials and transitions between methods
Live action or CGIDocumentary credibility, repeatable product behaviour or exact mechanics matter more than variabilityAdding a technology that does not solve the communication task

The method is fixed before mass scene production. The hybrid production guide explains how filming, CGI and AI can share one visual system.

03 / CONTROL

Four quality layers before the edit

Generation does not replace art direction. A scene enters the edit only after its visual system, brand details, continuity and visible defects have been reviewed.

01

Key frames

Composition, palette, camera logic, subject scale and product role are approved before the main scene run.

02

Continuity

Characters, objects, environment, light and movement are checked across adjacent shots.

03

Artifact review

Hands, faces, typography, geometry, reflections, edges and unwanted changes are rejected or cleaned.

04

Brand safety

Supplied brand assets, product details, source materials and unsuitable visual associations are reviewed in context.

04 / CYCLE

Five review points in AI video production

The brief records the product and channels; key frames set the visual system; the scene list fixes generation and cleanup; the first edit tests continuity; the delivery list fixes the final versions.

  1. 01

    Brief and channel map

    Product, audience, message, placements, duration, deadline, source assets and approval chain.

  2. 02

    Visual system

    References, key frames, composition, palette, camera behaviour, brand rules and acceptance criteria.

  3. 03

    Scene production

    Directed generation, selection, continuity checks and early rejection of unusable material.

  4. 04

    Edit and cleanup

    Editing, compositing, graphics, colour, sound and targeted artifact correction.

  5. 05

    Versions and handoff

    Master film, agreed adaptations, technical exports and materials included in the contract.

05 / SCOPE

Budget, rights and delivery are production decisions

A useful estimate identifies what the team will control, what the client supplies and which files are included after approval.

BUDGET

AI video production from RUB 300,000

The final estimate depends on duration, scenes, visual complexity, iterations, cleanup, sound and the number of versions.

Filming, CGI and complex compositing are estimated as separate production work. See the confirmed guide on the Pricing.

RIGHTS

Tool and asset terms belong in the contract

The client supplies materials it is permitted to use. Placements, usage, licences, source files and additional materials are defined in the agreed scope.

The contract records the selected tools, source assets, usage limits and files included in the AI video handoff.

DELIVERY

Files for the agreed channels

The package can include a master, cutdowns, vertical and horizontal versions, graphics, subtitles and technical exports.

Timing follows scene count, approvals, cleanup and the version map; SHAR estimates the schedule after the brief.

06 / PUBLIC WORK

Different visual worlds, one selection principle

These public frames show the material and production approach without unsupported campaign outcomes, budgets or timelines.

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Click City anime AI campaign frameCAMPAIGN / AIClick City: a stylised campaign cityOpen case ↗ Automotive AI advertising studyAUTOMOTIVE / AIAutomotive AI advertising studyOpen case ↗ Ilyukhin Grob live-action short film frameLIVE ACTION / SHORT FILMIlyukhin Grob short filmOpen case ↗

07 / TEAM

For a brand, internal team or agency

SHAR can develop the visual direction and full film or join an approved concept for a defined production block. Responsibilities and approval boundaries are fixed before scene production.

FOR AGENCIES

White-label, NDA and controlled handoff

SHAR can work white-label and under NDA. Team roles, credits, client communication, approval points and material handoff are agreed in advance.

Discuss the working model

08 / QUESTIONS

Before commissioning AI video

Cost, timing, brand assets, method selection, delivery versions and agency collaboration in concise answers aligned with the project scope.

How much does AI video production cost?

AI video production at SHAR starts at RUB 300,000. The final estimate depends on duration, scene count, visual complexity, iterations, artifact cleanup, sound and the agreed delivery versions. Filming, CGI and complex compositing are estimated separately when the production method requires them.

How long does AI video production take?

Timing depends on duration, scene count, visual direction, approval stages, cleanup and the number of versions. SHAR provides a preliminary schedule with the estimate after the brief.

Can SHAR use an existing brand system and product assets?

Yes. Approved logos, packaging, colours, type, product images and other supplied brand materials can shape the visual system. Product accuracy and the way brand elements appear are agreed before scene production.

When is AI a better choice than live action or CGI?

AI is useful for directed generative scenes and stylised worlds that do not require documentary accuracy. Live action is safer when real people, trust or physical product behaviour are central. CGI is better when exact geometry, materials or repeatable mechanics are required. These methods can also be combined.

Which versions can be included in delivery?

The agreed package can include a master film, cutdowns, vertical and horizontal versions, graphics, subtitles and technical exports for selected channels. The exact version map is fixed in the project scope.

Can SHAR work white-label for an agency?

Yes. SHAR can work white-label and under NDA. Team roles, client communication, credits, approval points and handoff rules are agreed before production.

09 / RESOURCES

Compare AI, filming, CGI and hybrid scope

10 / START

Inputs for the first AI video scope

Product, audience, channels, desired duration, deadline and available brand materials are enough to begin.

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Sources and methodology

Author and creator: SHAR Production. Published: . Modified: .