Is this a package?
No. Each figure is a guide for a described scope, not a universal quotation.
SHAR / PRODUCTION ESTIMATE
Video production pricing by scope
Six starting points show the likely budget level for common formats. Choose the closest one; after the brief we will confirm the scenes, timing, rights and deliverables and prepare a preliminary estimate.
PUBLIC PRODUCTION RANGESHOWREEL 2026 ↗01 / METHOD CHOICE
Six verified starting points
Each guide belongs to the stated scope and does not replace a final estimate.
| Format / guide | What is included | Details |
|---|---|---|
| AI video from RUB 300,000 |
Directed generation, edit, sound and agreed versions. | AI production ↗ |
| Commercial video from RUB 900,000 |
Concept, production, post-production and versions. | Commercial ↗ |
| TV commercial with AI / CGI from RUB 950,000 |
Additional graphics, frame control and placement scope. | TV format ↗ |
| Hybrid production from RUB 1,800,000 |
Live action, AI, CGI and post allocated by scene. | Hybrid ↗ |
| Classical production from RUB 1,200,000 |
Crew, set, directing, edit, colour and sound. | Full cycle ↗ |
| Creative development from RUB 250,000 |
Concept, story framework and visual direction. | Creative ↗ |
Not included automatically. Media placement, travel, talent and voiceover, music and stock, additional languages and versions, source files and project files are listed separately when the project requires them.
02 / QUICK ANSWERS
Four rules for reading budget guides
Scope comes before a production number.
What matters beyond runtime?
Scenes, method, access, team, versions, reviews, licences and rights.
Is AI always cheaper?
No. Iterations, consistency and artefact correction also create production work.
When does the planning estimate need to be revised?
When scenes, method, access, source material, versions, languages, timing, rights or the review path change.
03 / MATERIAL
A frame shows production work, not its estimate
Public work confirms production methods and execution range. Its budget, timing and commercial outcome are not transferred to a new brief or inferred from an image.
04 / CONTROL
Four estimate layers
A useful comparison keeps the same assumptions across proposals.
Task and scenes
Audience, message, runtime and unique-scene map.
Method and access
Live action, AI, CGI, 3D, locations, people, product and source assets.
Post and versions
Edit, colour, graphics, sound, languages, ratios and channels.
Rights and reviews
Music, stock, models, territory, usage period and approval owners.
05 / SCOPE AND ESTIMATE
A planning range and a final estimate are different documents
Production planning is separated from contractual scope.
Scope before the number
Runtime is one factor; a film or series is estimated from its actual production design.
A planning guide does not replace the final estimate.
Rights and files are listed
Masters, versions, licences, source material and project files are defined in the estimate and contract.
Models, projects and third-party material are not automatic.
Roles are fixed before estimating
Production-partner, white-label and NDA work can keep client contact inside the agency.
International contracts, payment and English-language material are agreed for the project.
06 / QUESTIONS
Questions about production pricing
Guides, estimate logic, methods, versions, rights and handoff.
Is a published figure a fixed package price?
No. Each figure is a planning guide for a defined scope. The final estimate follows the brief, production method, deliverables, timing and rights.
What usually enters a production estimate?
The estimate can cover creative development, script, preparation, filming, AI, CGI, 3D, editing, colour, sound, versions, logistics, licences and usage rights.
Is AI always cheaper than live action?
No. AI iterations, consistency control, artefact correction, editing and rights can make a scene more demanding than expected. The route follows the task and required control.
Does duration determine the price?
Duration matters, but scene count, production method, access, people, assets, review gates, versions and rights can be more important than the final runtime.
Can the scope be reduced?
Sometimes fewer scenes, locations, languages or versions and usable source material can reduce work. Each change is checked against the main task and delivery requirements.
When is a detailed estimate prepared?
A planning range can follow the initial brief. A detailed estimate requires checked inputs, a defined production method, deliverables, timing, rights and approval responsibilities.
Are source and project files included in the estimate?
Masters and agreed versions are listed in the scope. Source material, 3D models, licences and project files transfer only when the estimate and contract include them.
Can SHAR work with agencies and international teams?
Yes. Production-partner, white-label, NDA, English-language material, international contracts and payment, client contact, credits and publication are agreed before production.
07 / RELATED FORMATS
Formats and tools for an estimate
08 / START A PROJECT
Send the task and known constraints
From the inputs, we define the production approach and a planning range, then list the questions and materials needed for the final estimate.
About this page
Author and creator: SHAR Production. Published: . Modified: .