What already exists?
A completed property can be filmed when access and image rights are approved.
SHAR / REAL ESTATE
Sales video for real estate and development
Live action for completed property and architectural CGI for planned projects, with approved facts and clear visualisation status.
GENERAL SHOWREELSHAR PRODUCTION ↗01 / MATERIAL
Architectural visualisation is labelled separately from filming
The public site does not yet contain a dedicated real-estate case. The general showreel demonstrates the studio’s visual level, not proof of an architectural CGI project.
02 / QUICK ANSWERS
What to confirm before storyboarding
Property status and approved source data determine which images can be filmed and which must be visualised.
What is still planned?
A planned property is shown through architectural CGI based on approved source data.
Which facts are checked?
Architecture, views, labels and specifications are reviewed against client-approved material.
Which versions are needed?
Site, presentation, campaign and screen versions are defined in the estimate.
03 / METHOD CHOICE
Separate documentary and planned imagery
Property readiness determines the method assigned to each shot.
| Method | Use | Constraint |
|---|---|---|
| Live action | Completed property | Access and rights |
| Drone | Scale and environment | Permissions and weather |
| Architectural CGI | Planned property | Approved source data |
| Hybrid | Existing context plus proposal | Scale and light match |
04 / CONTROL
How documentary and planned imagery are checked
CGI status is stated clearly; form, materials, context and labels are reviewed against approved data.
Architecture
Form, plan and scale.
Materials
Facade, finish and colour.
Environment
Views, context and landscaping.
Disclosure
CGI status and image labels.
05 / SCOPE AND ESTIMATE
Property status drives the estimate
Data, filming, CGI and rights stay together.
From RUB 900,000
Development, access, CGI readiness, shots, rights and versions drive the estimate.
The client confirms property facts
SHAR does not invent specifications or provide legal verification.
CGI does not guarantee a future view; drone filming is not automatic.
Only listed assets transfer
Models, scenes and project files are not automatic; case publication is agreed separately.
Production partnership, white-label, NDA and international work are agreed before production.
06 / QUESTIONS
Before producing a property video
Status, inputs, filming, CGI, budget, rights and versions.
What is real-estate sales video?
It is a film or CGI-led asset that presents an approved property proposition, environment and use scenario for selected channels without inventing specifications or promising sales results.
How do built and planned properties differ?
A completed property can use live action and drone footage where permitted. A planned property relies on approved architectural data, CGI and clear visualisation disclosure.
Which materials are needed?
Plans, approved renders, BIM or CAD where available, location material, brand rules, verified specifications and channel requirements form the production input.
How much does real-estate video cost?
The published starting guide is RUB 900,000. The estimate follows development, access, filming, CGI readiness, shot count, rights and delivery versions.
How is accuracy controlled?
The client approves architecture, materials, landscaping, views, labels and legal wording. Visualisation is not presented as documentary photography.
Are drone filming and source files included?
Neither is automatic. Flight permissions, weather windows, operators, models, scenes and project-file handoff are defined separately in the scope.
Can SHAR work with an agency or international team?
Yes. Roles, NDA or white-label terms, English-language materials, international contracts and payment, approvals and publication are agreed before production.
07 / RELATED FORMATS
Related real-estate formats
08 / START A PROJECT
Send the property status and approved material
Include channels, timing, access, plans, renders and the factual reviewer.
About this page
Author and creator: SHAR Production. Published: . Modified: .
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Build a clear brief for a property development film
Start with a shot list rather than a broad request to make the development look attractive. For each shot, identify what already exists, what comes from design documents and who approves the represented features. This separates filming a completed property from visualising a future one and allows the work to be estimated against actual inputs.
Completed space: location and access, permitted angles, finishing condition and the date the image should represent. Identify anything that must not be shown.
Future building or interior: the current plans and model, approved materials, scale and approval owner. Changes to the design after shot approval need separate consideration.
Surroundings: which features exist, which are planned and which views are substantiated. Do not leave factual surroundings to a generator's or artist's interpretation.
Buyer journey: what the viewer should understand and where they should go next: a property page, presentation or discussion with the sales team.
Delivery versions: placements, silent viewing, text, languages and aspect ratios. Review a sales-office screen version under its actual viewing conditions.
Approve a rough sequence and key viewpoints before final rendering. Check what the image claims about the property as well as its visual quality: building shape, finishes, distances, surroundings and completion status. The client confirms these features; an expressive visual treatment cannot establish them.
If the brief and design materials are still evolving, separate confirmed work from options that require clarification. That produces a more useful estimate than a single price for an undefined film. For the initial discussion, send plans, available renders, development status, placements and the roles responsible for approval.