SHAR / COMMERCIAL PRODUCTION

Commercial video production for campaigns and launches

A commercial starts with the campaign message, script, placements and required versions. The scene plan then assigns live action, CGI or AI and lists post-production and usage rights.

Send a brief Contact

OBJECTIVEProduct / brand / launch
METHODLive action / CGI / AI / hybrid
BUDGETfrom RUB 900,000

SHOWREEL 2026Watch · 00:49

01 / CAMPAIGN

Plan the master film and channel versions together

Audience, message, placements and technical constraints are mapped before the script. The master and additional versions can then be designed together when they are part of the agreed scope.

Master film

The approved narrative, visual system, edit and sound in the primary duration.

Cutdowns

Separate edits for agreed durations, designed around the message rather than mechanically cropped.

Frame formats

Horizontal and vertical versions planned around composition, graphics and titles.

Release files

For each placement, the version map lists duration, aspect ratio, safe zones, sound or silent-first treatment, subtitles, CTA, end card and technical export.

Before the script, the brief fixes one message, the intended viewer action and required product facts. The client supplies and approves required legal copy, advertising claims, offer prices and terms shown in the film, trademarks and source material before scene production.

02 / METHOD

Choose the production method shot by shot

A commercial can be filmed, digitally built or hybrid. The choice follows product accuracy, the need for real people, visual freedom, schedule and production risk.

Method	Best used when	Decide before production
Live action	Real people, products, environments, performance and physical texture carry the idea	Casting, locations, shoot days, props, music and usage rights
CGI / 3D	Exact geometry, materials, pre-launch products or controlled digital scenes are required	Models, tolerances, textures, physics, cameras and rendering
AI video	Directed generative scenes, stylised worlds or visual exploration fit the brief	Continuity, artifacts, rights, brand safety and selection criteria
Hybrid	Live-action credibility, CGI accuracy and AI freedom must share one visual system	Key frames, compositing, colour, transitions and ownership of each shot

The brief records the audience, message, placements and required versions. The shot list then assigns live action, CGI, AI or post-production.

03 / CYCLE

Five campaign review points

Before production, the estimate lists the campaign message, visual references, scene plan, post-production and version map. Each item has an approval point.

01
Campaign brief
Product, audience, message, placements, duration, deadline, assets and approval chain.
02
Concept and script
Idea, narrative, references, key frames and the planned master and additional versions.
03
Pre-production
Estimate, calendar, cast or assets, locations, CGI or AI tests and acceptance criteria.
04
Production and post
Filming or scene creation, editing, graphics, compositing, colour, sound and approvals.
05
Versions and handoff
Master, agreed adaptations, technical exports and materials included in the contract.

Review gates cover the message and script, key frames or storyboard, cast, locations and product assets, first edit, master and version map. The schedule names the client-side approver and response deadline for each gate.

04 / ESTIMATE

Budget, rights and timing belong in the production design

A useful estimate explains which decisions build the film and what the team receives after final approval.

BUDGET

From RUB 900,000 for a full project

The guide covers full-cycle commercial video; the exact estimate follows the script and production map.

The preliminary estimate separates creative, production, post-production, rights and the version map. Media placement and additional materials appear only when included in the agreed scope.

A separate short AI format on the Pricing starts at RUB 300,000. It is not a universal commercial-video price.

RIGHTS

Define usage before production

The estimate lists paid placements and brand-owned channels, territory, usage period, cast and voice-over, music, stock, fonts, source material and project files. Terms for selected generative tools are considered during the rights review.

Rights, credits and additional materials are fixed in the estimate and contract.

SCHEDULE

Timing follows the scene plan

Concept work, preparation, filming or scene creation, graphics, approvals and the number of versions shape the calendar.

SHAR outlines budget and timing after the brief rather than applying one promise to every format.

05 / PUBLIC WORK

Inspect the product, environment and visual decision in the frame

Each project page shows the published film, production method and delivery described for that work.

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06 / TEAM

Direct production for a brand or agency

A brand can involve SHAR in concept development and full production. An agency can provide an approved idea, script or individual production block. Responsibilities are fixed before work begins.

FOR AGENCIES

White-label commercial production and NDA

Team roles, client communication, approvals, credits and handoff are agreed before production. SHAR can work visibly or inside the agency relationship.

Discuss the working model

07 / QUESTIONS

Before the estimate and script

Concise answers on cost, timing, scope, methods, versions, agency collaboration and the inputs required for a first estimate.

How much does a commercial video cost?

A full-cycle commercial video at SHAR starts at RUB 900,000. A separate short AI format starts at RUB 300,000. The final estimate depends on the script, scenes, shoot days, cast, locations, CGI or AI work, sound, versions, schedule, rights and licences.

How long does commercial video production take?

Timing follows the approved scope. Concept development, pre-production, filming or scene creation, post-production, approvals and channel versions all affect the calendar. SHAR outlines a preliminary schedule with the estimate after the brief.

What is included in full-cycle production?

The scope can include the communication task, concept, script, pre-production, live action or digital scene creation, editing, graphics, colour, sound and agreed delivery versions. The exact handoff is fixed in the estimate and contract.

When should a campaign use live action, CGI, AI or a hybrid route?

Live action is useful for real people, products and environments. CGI gives precise control over geometry and materials. AI supports directed generative scenes. A hybrid route combines methods when one technique cannot satisfy every shot.

Which commercial video versions can SHAR deliver?

The package can include a master film, cutdowns, horizontal or vertical versions, subtitles, titles, graphics and agreed technical exports. The version map is defined before production so it can shape the script and framing.

Can SHAR work as a white-label production partner?

Yes. SHAR can work with agencies as a visible production partner or white-label and under NDA. Team roles, client communication, credits, approvals and handoff are agreed before production.

What is needed for a preliminary estimate?

Send the product or service, campaign objective, audience, placements, desired duration, deadline and available brand assets. A finished script is not required for the first production comparison.

08 / RESOURCES

Continue the production decision

09 / START

Inputs for the campaign scope

Product context, audience, placements, desired duration, deadline and available assets are enough for the first conversation.