The product must be shown precisely
WHEN IT FITS
CGI for product mechanics, materials and camera movement
Interior mechanics or materials matter
Physical shooting cannot show the key value
WHAT IS INCLUDED
Model, materials, animation and render
- 3D model or engineering file cleanup
- Materials, light, camera and animation
- Rendering, compositing and final versions
PROCESS
From source files to final product shots
- 01Collect references and source files
- 02Build scene and look development
- 03Animate the product
- 04Render and assemble the video
BEFORE PRODUCTION
Geometry, materials and product mechanics
Send CAD or a 3D model, dimensions, materials, packaging, operating logic and required angles. Model preparation, mechanical animation, simulations, lighting, rendering and compositing will be scoped by shot.
QUESTIONS
What changes a CGI product estimate
Do you need a ready 3D model?
It helps, but we can create or refine a model from references and product files.
Can CGI match the real product?
Yes, if materials, geometry and light are controlled carefully.
What should we prepare before starting CGI Video for Products?
Send the product CAD or 3D model, exact dimensions, material references, packaging artwork and the details that cannot deviate from the approved product. A shot list is useful even when animation is still open.
Can one production cover several channels?
Yes. The delivery identifies the product master, clean product shots, aspect ratios and technical files required for each channel.
SHORT ANSWERS
CGI product video in brief
What is it?
CGI product video shows exact form, materials, mechanics and internal construction. The estimate separates CAD or model preparation, animation, simulations, rendering and compositing by shot. The brief separates model preparation, motion design overlays and post-production cleanup; price follows the number and complexity of approved product shots.
Who is it for?
Product launches where form, surface, packshot angles or an internal mechanism must stay exact and are difficult to film.
How much does it cost?
The published budget guide for CGI Video for Products is from RUB 750,000. The price follows model preparation, materials, simulations, shot count, rendering and compositing.
What is the result?
The delivery is a product CGI master with approved geometry, materials, motion and shot-specific exports.
DEEP GUIDES
What changes a CGI product-video estimate
SCOPE AND ESTIMATE
Send the product and 3D files
Send the product model, dimensions, materials, artwork and required packshots. The estimate will cover model cleanup, look development, animation, rendering and channel exports.
Send briefAbout this page
Author and creator: SHAR Production. Published: . Modified: .
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CGI product animation: establish how the mechanism moves
A model does not establish the operating sequence
Geometry describes parts, not necessarily their movement sequence. For a mechanism, supply operating states, direction and range of movement, and any available recording of the real action. Identify what the advertising shot should explain and which technical detail need not be disclosed. This separates model preparation from developing the animation itself.
Plan a cutaway or exploded view
Agree which parts are hidden or separated and in what order the construction becomes visible. An exploded view can explain construction without representing a real assembly procedure. A technically meaningful sequence needs the client’s subject expert to approve it. Flow, temperature or another invisible quantity requires data or an understandable indication that the depiction is illustrative.
Review motion before the final render
Before final materials and rendering, check direction, contact between parts and the meaning of the sequence. An attractive surface cannot correct a wrong operating principle. If the mechanism changes after review, identify the affected shots and labels and what remains usable. Equal runtimes can involve different preparation: rotating an object is different from explaining several interacting assemblies.
Commission a CGI product film: separate product proof from presentation
Define what the product shot should establish
Choose whether the scene shows appearance, a mechanism, a material or use. Each task needs different inputs. A photograph shows the visible surface; a drawing supports geometry; an operating explanation needs technical review. An advertising scene can change the environment and presentation while retaining essential product properties.
Distinguish visualisation from an assumption
A cutaway or internal assembly needs verified data. If you cannot provide that data, discuss a clearly limited illustrative diagram or choose another shot. A part should not be invented because it makes the scene more convincing. This decision affects the script and modelling scope before animation begins.
Plan reuse across campaign materials
List future versions in the brief: the film, shorter edits, vertical shots or presentation stills. A format change may need different views, composition or label readability. Agree separately on the files and model reuse; an existing scene does not make every later version work-free.