What is a 3D packshot?
A controlled digital product scene with an approved camera, materials and lighting.
SHAR / 3D PACKSHOT
3D packshot video with controlled product accuracy
Product modelling, materials, lighting and animation with separate approval gates for geometry, packaging and key frames.
PRODUCT REFERENCEPUBLIC WORK ↗01 / MATERIAL
Product appearance is reviewed before motion
Published WINLAB frames are used only as product-appearance references; they do not imply a specific 3D production method.
02 / QUICK ANSWERS
What to confirm before modelling
We confirm product accuracy, source readiness, shot purpose and delivery scope before modelling starts.
Which inputs help?
CAD, drawings, dimensions, approved artwork and product references reduce reconstruction risk.
When should we film?
Film when real handling, texture behaviour or human use carries the shot.
Where are changes approved?
Geometry, look and key frames are reviewed before animation and final rendering.
03 / METHOD CHOICE
Separate model, look and motion
Each layer has its own approval evidence.
| Layer | Approve | Risk |
|---|---|---|
| Model | Shape and dimensions | Incomplete source data |
| Lookdev | Materials, colour, labels | Unapproved reference |
| Animation | Camera and motion | Late storyboard change |
| Render | Quality and versions | Changes after computation |
04 / CONTROL
Where product accuracy is reviewed
Geometry, labels, materials and motion are approved before final rendering.
Geometry
Dimensions, proportions and form.
Labels
Copy, markings and packaging.
Look
Materials, colour and light.
Motion
Camera, movement and timing.
05 / SCOPE AND ESTIMATE
Asset readiness drives the estimate
Budget, rights and handoff stay in one scope.
From RUB 350,000
Model readiness, materials, shots, simulation, render and versions shape the estimate.
A per-second or per-minute 3D animation cost can be calculated for an agreed project by dividing its estimate by the finished film duration. That result is not a universal rate. A short film still needs model, material and scene preparation; a new model, complex motion or simulation changes the scope. Compare proposals using the same inputs, scene count, movement, render quality, revisions and versions. Separate reusable assets from work that must be created again. CGI production scope.
The client approves product facts
SHAR does not invent product specifications or visual tolerances.
Files transfer only when listed
Rights and licences are checked; models, scenes and project files are not automatic.
Agency production, white-label, NDA and international work are agreed before production.
06 / QUESTIONS
Before estimating a 3D packshot
Inputs, accuracy, budget, rights and handoff.
What is a 3D packshot video?
It is a product-focused CGI sequence built from controlled geometry, materials, lighting, camera and animation. The scope defines which product details must match approved references.
Which source files are useful?
CAD, an existing model, drawings, dimensions, packaging artwork, label files, colour references and physical samples can reduce uncertainty. SHAR audits the available inputs before estimating.
When is 3D unnecessary?
Live action can be the better route when real handling, texture behaviour or human use matters more than a fully controlled digital object. The method follows the shot requirement.
How is product accuracy approved?
Geometry, labels, materials, key frames and motion are reviewed at separate gates. Material changes are resolved before final rendering wherever practical.
How much does a 3D packshot cost?
The published starting guide is RUB 350,000. The estimate depends on model readiness, object complexity, materials, shots, simulation, render quality and delivery versions.
Which rights and licences are required?
The scope identifies rights for supplied assets, fonts, music, stock and third-party models. The client confirms that product files can be used for the agreed production.
Are models and project files included?
Rendered masters and agreed versions are delivered as specified. Models, scenes, textures and project files transfer only when the estimate and contract include them.
07 / RELATED FORMATS
Related product and CGI formats
08 / START A PROJECT
Send the product model, dimensions and approved references
We will audit the inputs before defining tests and an estimate.
About this page
Author and creator: SHAR Production. Published: . Modified: .
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Commission a 3D packshot: model preparation and delivery views
Inspect what the supplied model contains
Manufacturing CAD may include fasteners, internal assemblies and small details that are invisible in an advertising shot. An exterior packshot and a cutaway need different preparation. Supply a current product image and identify the parts the film needs to show. Provide surface references and label artwork separately if they are absent from the model. This helps establish what is reusable and what the chosen shots still require.
Approve views for each format
A product rotation may work in a wide frame but hide a label or crop an essential detail vertically. Show where text and the final brand message will appear. Different aspect ratios can require another camera, path or object position rather than a new export alone. Review the required product views in each version before final rendering; a later change can affect more work.
Price variants by their differences
A different colour, package volume or construction may require different work. Do not assume that every SKU is a texture swap. List the differences and required views for each version. Specify films, stills and model reuse rights separately; one deliverable does not automatically include the others.