What must be explained?
The problem, mechanism, participant role and approved value.
SHAR / B2B EXPLAINER
B2B explainer video for complex products
Product logic, approved claims, interface or process evidence and delivery versions are shaped into one controlled viewer path.
ADJACENT PRODUCT DEMOPUBLIC WORK ↗01 / MATERIAL
A product demo proves production work, not an explainer outcome
The published Kinaesthetic case confirms the demo film and attached frames. It is adjacent product-explanation evidence, not proof of an explainer result, conversion or deal.
02 / QUICK ANSWERS
Four decisions before the script
Start with the audience question and the product logic that can be verified.
Who is watching?
A client, partner, investor or internal team.
What can be shown?
Approved interface, process, data or visual model.
What drives the estimate?
Research, script, scenes, method, voice, languages and versions.
03 / METHOD CHOICE
Choose the method by evidence type
Explainer is a communication job, not a single visual technique.
| Method | Best use | Approval |
|---|---|---|
| Motion / diagram | Relationships, data and abstract process | Terms, sequence and numbers |
| UI capture / animation | Existing interface and user path | States, actions and labels |
| Live action / interview | People, environment and real process | Facts, roles, access and rights |
| CGI / directed AI | Unavailable mechanism or controlled metaphor | Accuracy, disclosure and rights |
04 / CONTROL
Four approval gates
Decisions move upstream before a finished film becomes expensive to rebuild.
Claim map
Message and source.
Viewer path
Question and sequence.
UI / data
States and facts.
Version map
Channels and languages.
05 / SCOPE AND ESTIMATE
The estimate follows explanation complexity
Budget, accuracy, rights and handoff stay in one scope.
From RUB 650,000
Research, script, scenes, interface work, motion/CGI/AI, voice, languages and versions drive the estimate. The film does not guarantee understanding, conversion or a deal.
The client approves final accuracy
SHAR does not invent product properties or present unconfirmed functionality as existing.
Product material is used by agreement; the client approves interface states and translations.
Only listed assets transfer
Project files, models and templates are not automatic.
Production partner, white-label, NDA, international contracting, payment and English-language material are agreed before production.
06 / QUESTIONS
Before producing a B2B explainer
Message, script, interface, method, estimate, versions, rights and handoff.
What is a B2B explainer video?
It is a structured film that explains a product, platform or process through an approved message, visual sequence and delivery versions for defined audiences.
Which inputs are useful?
Product documentation, audience priorities, approved claims, process diagrams, interface states, brand rules and channel requirements form the initial evidence set.
How does an explainer differ from a product demo?
An explainer establishes the problem, logic and value path. A product demo concentrates on actions, screens or a feature. One film can combine both when the scope says so.
Which production methods can be used?
Motion design, interface capture, live action, CGI and directed AI can be combined. The method follows the information each scene must prove rather than a technology label.
How much does a B2B explainer cost?
The published starting guide is RUB 650,000. The estimate follows research, script complexity, scenes, interface work, production method, voice, languages and delivery versions.
Who approves product accuracy?
The client approves claims, terminology, interface states, translations and the final sequence. Unconfirmed functionality is not presented as existing.
Are B2B explainer source and project files included?
Masters and agreed versions are delivered as listed. Project files, models, templates and working assets transfer only when the estimate and contract include them.
Related services
07 / RELATED FORMATS
Compare the explainer with adjacent formats
08 / START A PROJECT
Send the product and audience question
Include the audience, approved claims, available interface or process material, channels, versions and timing.
About this page
Author and creator: SHAR Production. Published: . Modified: .
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- Google Ads: Asset specificationsGoogle Ads specifications for video, aspect ratios and campaign assets.
- Google Ads: Video campaign creative guidelinesTechnical guidance for horizontal, vertical and square video campaign assets.
When the product interface changes during production
Choose one interface version for the script and supply the screens from the user journey the viewer should see. Button names, actions and the state after each step need to belong to that version. Discuss a mock-up of a future feature separately; it should not appear to be an available product function.
When a new interface version is introduced, list the scenes, captions and lines of narration it affects. A change may only alter a screen’s appearance, or it may require the user action to be explained again. Review the complete journey after the revision, not just the replaced shot: the next step or narration may still describe the earlier version. Agree the revision scope from the actual changes.
Turn a complex product into a clear B2B explanation
One film rarely answers a buyer, end user and technical expert equally well. Choose the main viewer and the decision they need to make. Build the explanation around a familiar situation, a change in workflow and an evidenced outcome, avoiding unsupported promises.
A feature list is not a script. For a short version, choose one user journey and move detail into a demo, presentation or supporting material. Technical terms are useful when the audience uses them; explain terms that obstruct understanding.
Discussing a B2B video project in Moscow
SHAR Production's Moscow contact point at 12 Krasnopresnenskaya Embankment is used for meetings by appointment. It is not an owned soundstage. When filming is needed, a rented or partner location is selected for the project. For a B2B video, we agree the audience, message, verified product functions and delivery versions. See the Moscow production context in Russian for project-planning details.
How can a team check script clarity?
Ask someone in the target role to retell the problem, solution mechanism and next step after watching the animatic. This is a qualitative comprehension check, not a measure of future sales or conversion.