AI Video in Advertising
SHORT ANSWER
AI video in advertising is useful when the campaign has fixed product references and a reviewable shot list. Live action, CGI, motion design and post-production remain separate decisions; the final advertising video is accepted across the master, vertical edits and silent cutdowns.
What the campaign brief must lock
An advertising brief should name the claim, audience, placements and shots that require exact product or human detail. AI scenes are then scoped around those fixed points. Motion design keeps packshots, typography and legal frames exact; post-production checks continuity across generated scenes and campaign cutdowns.
Details that stay manual
Use live action for identifiable people and verifiable product behaviour. Reserve AI for controlled environments, transitions or stylised shots that can be reviewed frame by frame.
Campaign masters and cutdowns
Delivery is planned as a campaign master plus the approved short, vertical or silent cutdowns. The review sheet records product details, faces, typography, legal frames, music rights and every placement export so a generated scene cannot drift between versions. Cost and timing depend on shot count, continuity passes, product cleanup, compositing, sound, rights and the number of campaign versions.
AI video production scope and estimate
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