TOOLS / FORMAT
Video format selector for business
A short comparison of production methods based on the task, available materials and launch channel. The recommendation is a starting point for the brief, not an automatic production decision.
How the final method is selected
One communication requirement can be produced through live action, AI, CGI, motion design or a hybrid route. The right choice depends on what must be documentary, technically exact or visually flexible; whether real people and objects are available; how many versions are needed; and which rights, deadlines and budget constraints apply.
Use the recommendation to frame the conversation. The production method is confirmed only after SHAR reviews the brief, references, existing assets and required deliverables.
FORMAT QUESTIONS
How to interpret the selector result
Does the selector make the final production decision?
No. It narrows the options by task and evidence type. The method is confirmed only after the brief, assets and required deliverables have been reviewed.
When should a project use live action, CGI or AI?
Use live action for real people and physical proof, CGI for exact digital objects, AI for directed stylisation, and motion design for interfaces, typography and data.
Can several methods be combined?
Yes. A hybrid plan assigns the appropriate method scene by scene when one technique cannot provide the required trust, precision and visual freedom.
Sources and methodology
Author and creator: SHAR Production. Published: . Modified: .
- Blackmagic Design: DaVinci ResolveOfficial overview of editing, color, VFX and audio tools.
- YouTube: Upload HDR videosYouTube technical requirements for HDR, metadata, color and codecs.
- Adobe After Effects: Production workflowOfficial After Effects workflow from import and animation through final render.
- LinkedIn: Video ads specificationsLinkedIn specifications for B2B video, captions, duration and file formats.