When to choose AI
Fast launch, digital campaign, visual test, short versions and controlled generation.
COMPARISON
AI Video or Classical Production
AI video is rational for speed and visual hypotheses. Classical production is stronger when people, real locations and trust are central.
When to choose CGI
Product mechanics, architecture, 3D visualization and details that are difficult to film.
When to choose hybrid
Campaign-level material where live action, AI, CGI and compositing must work together.
Protect the shots the audience must trust
Use filming when a recognisable person, exact product action or documentary setting is the proof. AI can build controlled environments around those shots, but the brand assets and claims still require manual review.
METHOD CHOICE
Questions to answer before production
Which shots should remain live action?
Use filming when the proof is a recognisable person, an exact product action, an interview or a documentary setting. Those shots should not be judged on production speed alone.
When is AI video a rational choice?
When the brief needs fast visual hypotheses, stylised environments or a set of digital versions. Faces, products, copy and brand assets still require manual review.
How can a team tell that the project should be hybrid?
Classify each shot as real, geometrically exact or stylised. Keep trust in live action, exact form in CGI and controlled stylisation in AI, then combine them in one master.
About this page
Author and creator: SHAR Production. Published: . Modified: .
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